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Empirical evidence of the effect of colorism on customer evaluations
Cowart, Kelly O.; Lehnert, Kevin D. - In: Psychology & marketing 35 (2018) 5, pp. 357-367
Persistent link: https://www.econbiz.de/10011970149
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Culturally customizing websites for US Hispanic online consumers
Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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Hispanic consumers' shopping orientation and apparel retail store evaluation criteria : an analysis of age and gender differences
Seock, Yoo-kyoung; Sauls, Nicki - In: Journal of fashion marketing and management 12 (2008) 4, pp. 469-486
Persistent link: https://www.econbiz.de/10003781728
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A cross-cultural analysis of print advertising targeted to Hispanic and Non-Hispanic American consumers
Singh, Nitish; Bartikowski, Boris - In: Thunderbird international business review 51 (2009) 2, pp. 151-164
Persistent link: https://www.econbiz.de/10003824272
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Hispanics' information search and patronage intentions online
Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: Journal of electronic commerce research : JECR 10 (2009) 2, pp. 76-93
Persistent link: https://www.econbiz.de/10003886470
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The concept and marketing implications of Hispanicness
Villarreal, Ricardo; Peterson, Robert A. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10003897717
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Strategies for banking the unbanked : how banks are overcoming entrance barriers
Robbins, Eric (contributor); Contreras, Patrick (contributor) - In: Financial industry perspectives (2006), pp. 1-13
Persistent link: https://www.econbiz.de/10003435090
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The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: Journal of advertising research 50 (2010) 3, pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
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Testing key hypotheses about US Hispanic consumer behavior : marketing assumptions or reality?
Korzenny, Felipe; Valdez, Carlos; McGavock, Holly - In: The interface of business and culture, (pp. 321-339). 2010
Persistent link: https://www.econbiz.de/10003969689
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The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.; Silverblatt, Ronnie; Becerra, … - In: International journal of e-business research : an … 6 (2010) 2, pp. 45-58
Persistent link: https://www.econbiz.de/10003977143