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Konsumentenverhalten
Consumer behaviour
83,523
Relationship marketing
26,351
Beziehungsmarketing
25,676
Theorie
11,051
Theory
10,880
Brand management
8,235
Markenführung
8,192
Customer satisfaction
8,101
Kundenzufriedenheit
7,904
Brand image
7,075
Markenimage
7,034
Service quality
6,256
Dienstleistungsqualität
6,204
Deutschland
6,112
Online-Handel
6,008
Online retailing
5,993
Social Web
5,821
Social web
5,818
Germany
5,756
USA
5,606
United States
5,339
Online-Marketing
5,268
Internet marketing
5,244
Einzelhandel
4,607
Electronic Commerce
4,588
Retail trade
4,562
Brand
4,500
Markenartikel
4,491
E-commerce
4,438
Marketingmanagement
3,925
Marketing management
3,908
Werbewirkung
3,715
Advertising effects
3,675
Verbraucherverhalten
3,594
Emotion
3,516
Experiment
3,468
Vertrauen
3,202
Confidence
3,184
Advertising
3,110
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29,273
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18,891
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Article
56,033
Book / Working Paper
24,897
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143
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50,849
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50,849
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7,428
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7,428
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6,446
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5,965
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4,974
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4,974
Hochschulschrift
2,369
Thesis
1,710
Collection of articles of several authors
1,047
Sammelwerk
1,047
Aufsatzsammlung
636
Conference paper
545
Konferenzbeitrag
545
Bibliografie enthalten
337
Bibliography included
337
Collection of articles written by one author
296
Sammlung
296
Konferenzschrift
294
Case study
245
Fallstudie
245
Lehrbuch
228
Textbook
194
Reprint
182
Amtsdruckschrift
158
Government document
158
Conference proceedings
153
Statistik
71
Systematic review
69
Übersichtsarbeit
69
Statistics
62
Article
60
Ratgeber
52
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51
Handbuch
51
Forschungsbericht
50
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English
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4,831
French
324
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Russian
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32
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29
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22
Dutch
21
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19
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16
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10
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6
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Han, Heesup
120
Belk, Russell W.
112
Mattila, Anna S.
101
Grunert, Klaus G.
93
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Nayga, Rodolfo M.
69
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Stavins, Joanna
67
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Kim, Jungkeun
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
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Institution
All
National Bureau of Economic Research
521
Springer Fachmedien Wiesbaden
86
OECD
46
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Edward Elgar Publishing
20
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Nomos Verlagsgesellschaft
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,929
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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Source
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ECONIS (ZBW)
80,413
EconStor
571
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
Customer perception and satisfaction on M-banking
Bhaskar, P. Phani
;
Kumar, D. Prasanna
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 303-322
Persistent link: https://www.econbiz.de/10011560841
Saved in:
2
Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep
;
Rajeswari, B.
;
Kumar, D. Prasanna
; …
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
Saved in:
3
The influence of gender, social cause, charitable support, and massage appeal on Gen Y's responses to couse-related marketing
Hyllegard, Karen H.
;
Yan, Ruoh-nan
;
Ogle, Jennifer Paff
; …
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 100-123
Persistent link: https://www.econbiz.de/10008841679
Saved in:
4
How to sustain the customer experience : an overview of experience components to co-create value with the customer
Gentile, Chiara
;
Spiller, Nicola
;
Noci, Giuliano
- In:
European management journal
25
(
2007
)
5
,
pp. 395-410
Persistent link: https://www.econbiz.de/10003569655
Saved in:
5
Managementkonzepte und -ansätze
In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 269-324)
.
2007
Persistent link: https://www.econbiz.de/10003507280
Saved in:
6
Online
lifestyle
consumption community dynamics : a practice-based analysis
Närvänen, Elina
;
Kartastenp, Elina
;
Kuusela, Hannu
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
5
,
pp. 358-369
Persistent link: https://www.econbiz.de/10010200863
Saved in:
7
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
Saved in:
8
Quality of
lifestyle
and luxury purchase inclinations from the perspectives of affluent Muslim consumers
Kassim, Norizan M.
;
Zain, Mohamed M.
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
1
,
pp. 95-119
Persistent link: https://www.econbiz.de/10011560545
Saved in:
9
Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and
lifestyle
Mishra, Abhishek
;
Dash, Satya Bhusan
;
Cyr, Dianne J.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 333-348
Persistent link: https://www.econbiz.de/10010422961
Saved in:
10
Beziehungsmarketing
mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia
(
ed.
);
Griese, Kai-Michael
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001494514
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