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Relationship marketing
26,443
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25,768
Unternehmensethik
17,711
Business ethics
17,124
Consumer behaviour
9,762
Wirtschaftsethik
8,979
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Han, Heesup
41
Hollebeek, Linda D.
34
Mattila, Anna S.
29
Verhoef, Peter C.
27
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
20
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Grewal, Dhruv
16
Khan, Imran
16
Mittal, Vikas
16
Schramm-Klein, Hanna
16
So, Kevin Kam Fung
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Gil Saura, Irene
15
Gustafsson, Anders
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Rahman, Zillur
15
Swoboda, Bernhard
15
Wangenheim, Florian von
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Wong, IpKin Anthony
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Balaji, M. S.
14
Blut, Markus
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
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Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Aksoy, Lerzan
13
Bilgihan, Anil
13
Das, Gopal
13
Evanschitzky, Heiner
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Leckie, Civilai
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McDonald, Heath
13
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American Marketing Association
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IGI Global
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Springer-Verlag GmbH
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AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
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1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Allgemeine Gesellschaft für Philosophie in Deutschland
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Bertelsmann Stiftung
1
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Customs Co-operation Council
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Edward Elgar Publishing
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Eric Cuvillier <Firma>
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European Marketing Academy
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Görres-Gesellschaft zur Pflege der Wissenschaft
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tagung Wirtschaftsethische Fragen der E-Economy <2001, Stuttgart>
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Journal of retailing and consumer services
476
Journal of business research : JBR
394
International journal of hospitality management
179
The journal of services marketing
117
Journal of business ethics : JOBE
99
The journal of product & brand management
98
Journal of the Academy of Marketing Science
85
The journal of brand management : an international journal
85
Psychology & marketing
84
Cogent business & management
77
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
71
Journal of retailing
71
Journal of travel and tourism marketing
70
International journal of contemporary hospitality management
68
Journal of strategic marketing
68
The service industries journal
66
Marketing intelligence & planning
62
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of service management
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
The international review of retail, distribution and consumer research
57
European journal of marketing : EJM
55
Tourism management : research, policies, practice
55
Journal of marketing
51
Services marketing quarterly
51
International journal of electronic marketing and retailing : IJEMR
50
International journal of retail & distribution management
49
Journal of service research : JSR
49
International journal of internet marketing and advertising : IJIMA
48
International journal of consumer studies
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
International journal of retail and distribution management
43
The international journal of bank marketing : IJBM
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Service business
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
SpringerLink / Bücher
38
Journal of marketing management : MM
37
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ECONIS (ZBW)
9,714
OLC EcoSci
5
EconStor
4
USB Cologne (EcoSocSci)
1
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Kundenerkenntnisse : wie man systematisch das Wissen vertieft
Hölscher, Ansgar
;
Staack, Yvonne
- In:
Marketing nach Maß : von der Vielfalt profitieren
,
(pp. 19-39)
.
2007
Persistent link: https://www.econbiz.de/10003650746
Saved in:
2
From high tech to high touch : the effects of perceived touch on online customers' intention to return
Chen, Hong-Mei
;
Chen, Qimei
;
Kazman, Rick
- In:
Consumer behavior, organizational development, and …
,
(pp. 30-50)
.
2009
Persistent link: https://www.econbiz.de/10003792572
Saved in:
3
The affective and cognitive impacts of perceived touch on online customers' intention to return in the web-based eCRM environment
Chen, Hong-mei
;
Chen, Qimei
;
Kazman, Rick
-
2009
Persistent link: https://www.econbiz.de/10003860458
Saved in:
4
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
5
Adaptivität und Echtzeit in CRM-Prozessen
Grieser, Lukas
;
Wilde, Klaus D.
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 811-849)
.
2011
Persistent link: https://www.econbiz.de/10008858188
Saved in:
6
Managing customer relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008860318
Saved in:
7
Strategic sales conversations as a foundation for effective partnership selling
Shepherd, C. David
;
Miles, Morgan P.
;
Munilla, Linda S.
- In:
Journal of business & economics research
7
(
2009
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10003812804
Saved in:
8
Modeling customer behavior with analytical profiles
Surma, Jerzy
-
2012
Persistent link: https://www.econbiz.de/10009575204
Saved in:
9
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
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10
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
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