This chapter examines how the original tenets of the affect-as-information hypothesis can be extended to explain a wide range of judgment phenomena, especially with respect to consumer decision making. To this end, research within social psychology as well as research from other fields such as...

A club's market size is not equivalent to its fan-base because the club collects gate receipts from fans affiliated to rival clubs, and thus indirectly shares its revenue source with other clubs. We trace the spending of individual fans and found that clubs with a smaller fan-base benefits more...

The classical Uncertainty of Outcome Hypothesis (UOH) informs economists' understanding consumer decisions to attend sporting events and models of team revenue generation. Coates, Humphreys and Zhou (2014) developed a reference dependent preference based consumer choice model under uncertainty...