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PR 2.0 : new media, new tools,...
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Konsumentenverhalten
Strategisches Management
40,375
Strategic management
34,105
Brand management
17,731
Markenführung
17,318
Öffentlichkeitsarbeit
9,916
Public relations
9,387
Consumer behaviour
8,273
Markenimage
7,318
Brand image
7,222
Deutschland
6,143
Theorie
6,130
Theory
6,040
Germany
5,406
Markenartikel
5,390
Brand
5,380
USA
4,051
Social Web
3,986
Social web
3,982
Unternehmenserfolg
3,748
Firm performance
3,574
United States
3,572
Relationship marketing
3,390
Beziehungsmarketing
3,383
Kommunikationsmedien
3,247
Communication media
3,244
Corporate Social Responsibility
3,098
Corporate social responsibility
3,067
Organizational change
3,047
Organisatorischer Wandel
2,996
Marketingmanagement
2,970
Marketing management
2,911
Multinationales Unternehmen
2,852
Unternehmen
2,721
Transnational corporation
2,633
Innovation
2,616
Innovationsmanagement
2,614
Marketing
2,558
Online-Marketing
2,531
Internet marketing
2,448
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Online availability
All
Undetermined
4,424
Free
1,222
Type of publication
All
Article
6,845
Book / Working Paper
1,379
Journal
2
Type of publication (narrower categories)
All
Article in journal
6,388
Aufsatz in Zeitschrift
6,388
Aufsatz im Buch
444
Book section
444
Hochschulschrift
185
Graue Literatur
150
Non-commercial literature
150
Thesis
145
Arbeitspapier
103
Working Paper
103
Conference paper
75
Konferenzbeitrag
75
Collection of articles of several authors
67
Sammelwerk
67
Aufsatzsammlung
56
Reprint
53
Konferenzschrift
28
Case study
27
Fallstudie
27
Conference proceedings
14
Bibliografie enthalten
13
Bibliography included
13
Lehrbuch
13
Textbook
11
Handbook
8
Handbuch
8
Ratgeber
7
Guidebook
6
Festschrift
4
Collection of articles written by one author
3
Glossar enthalten
3
Glossary included
3
Sammlung
3
Systematic review
3
Umfrage
3
Übersichtsarbeit
3
Amtsdruckschrift
2
Government document
2
Interview
2
Market information
2
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English
7,810
German
413
French
4
Polish
4
Russian
1
Slovak
1
Author
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
27
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Dawes, John
16
Gázquez-Abad, Juan Carlos
16
Wiedmann, Klaus-Peter
16
Ekinci, Yuksel
15
Khan, Imran
15
Kunkel, Thilo
15
Valette-Florence, Pierre
15
Fetscherin, Marc
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Ahn, Jiseon
13
Dens, Nathalie
13
Grohmann, Bianca
13
Park, C. Whan
13
Romaniuk, Jenni
13
Seo, Yuri
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Vrontis, Demetris
13
Zarantonello, Lia
13
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
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Springer Fachmedien Wiesbaden
11
Information Resources Management Association
6
National Bureau of Economic Research
4
American Marketing Association
3
Edward Elgar Publishing
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
IGI Global
2
Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Basel Committee on Banking Supervision
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Deutsche Landwirtschafts-Gesellschaft
1
Erasmus Research Institute of Management
1
Europäische Kommission
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Hubert Burda Media Holding Kommanditgesellschaft
1
INSEAD
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Association of Insurance Supervisors
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
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Published in...
All
Journal of business research : JBR
434
The journal of product & brand management
286
The journal of brand management : an international journal
273
Journal of retailing and consumer services
257
Psychology & marketing
97
Journal of marketing communications
87
Asia Pacific journal of marketing and logistics
86
European journal of marketing : EJM
81
International journal of hospitality management
78
International journal of advertising : the review of marketing communications
70
Marketing intelligence & planning
70
Journal of promotion management : innovations in planning and applied research
64
Journal of strategic marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of internet marketing and advertising : IJIMA
61
Journal of international consumer marketing
60
Journal of the Academy of Marketing Science
55
SpringerLink / Bücher
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing management : MM
54
Journal of promotion management : JPM
52
Marketing letters : a journal of research in marketing
52
International marketing review
51
Journal of global marketing
49
Journal of marketing
49
International journal of consumer studies
48
The journal of consumer marketing
46
Cogent business & management
45
Journal of fashion marketing and management
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
The IUP journal of brand management : IJBRM
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
European journal of marketing
37
International journal of advertising : the quarterly review of marketing communications
35
Journal of Islamic marketing
35
Journal of international marketing
35
Young consumers : insight and ideas for responsible marketers
35
International journal of retail & distribution management
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
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Source
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ECONIS (ZBW)
8,223
BASE
2
EconStor
1
Showing
1
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10
of
8,226
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
2
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
3
Relationship norms and media gratification in relational brand communication
Simon, Françoise
- In:
Journal of business research : JBR
79
(
2017
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011745102
Saved in:
4
Die Ernährungswirtschaft in der Öffentlichkeit : Social Media als neue Herausforderung der PR ; [Tagung der Georg-August-Universität Göttingen zu Beginn des Jahres 2010]
Kayser, Maike
(
contributor
);
Böhm, Justus
(
contributor
); …
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008823289
Saved in:
5
Blogs
Noce, Kathleen J.
;
Stanford, James A.
-
2007
Persistent link: https://www.econbiz.de/10003728868
Saved in:
6
New influentials : an exploratory study on blogs
Zanette, Maria Caroline
;
Brito, Eliane Pereira Zamith
; …
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
Saved in:
7
Social media, social comment and the moralising media-scape
Carey, Lindsey Drylie
;
Irwin, Mary
;
Yule, Jennifer Anne
- In:
New perspectives on critical marketing and consumer society
,
(pp. 63-72)
.
2021
Persistent link: https://www.econbiz.de/10012497285
Saved in:
8
The 2.0 critic : blended discourses in blogging
Silva, Nathalia Dib
;
Campos, Roberta Dias
- In:
Latin American business review
20
(
2019
)
2
,
pp. 109-133
Persistent link: https://www.econbiz.de/10012179260
Saved in:
9
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
10
Microblogging for engagement : effects of prior company involvement, communication strategy, and emojis on Western and Chinese users
Zhang, Shu
;
Jong, Menno D. T. de
;
Gosselt, Jordy F.
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 616-630
Persistent link: https://www.econbiz.de/10013466107
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