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Konsumentenverhalten
Europa
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Septianto, Felix
21
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15
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14
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12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Wilbur, Kenneth C.
10
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Stobart, Jon
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Quach, Sara
8
Stafford, Marla Royne
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Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Braun, Sebastian
7
Choi, Yung Kyun
7
Hruschka, Harald
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Kvasnicka, Michael
7
Moshary, Sarah
7
Shin, Jiwoong
7
Terlutter, Ralf
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Wilson, Christopher
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Yoon, Hye Jin
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Bang Nguyen Viet
6
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6
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Chen, Huan
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Esch, Franz-Rudolf
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2
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1
AMA Winter Academic Conference <2021, Online>
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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Akademische Verlagsgemeinschaft München
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American association of Advertising Agencies
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Association of National Advertisers
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Avrim Lazar and Associates
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Axel Springer AG
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Boston College / Department of Economics
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Christian-Albrechts-Universität zu Kiel
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Commerz Finanz GmbH <München>
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
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Consumer Research Institute, inc.
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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European Advertising Academy
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European Association of Agricultural Economists
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungsgruppe Konsum und Verhalten
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Forschungsinstitut für Biologischen Landbau
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Friedrich-Schiller-Universität Jena
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Fördergesellschaft Marketing an der Universität Augsburg
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Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
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International journal of advertising : the review of marketing communications
122
Journal of business research : JBR
105
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
46
Journal of promotion management : JPM
44
Journal of advertising
41
Journal of retailing and consumer services
41
Psychology & marketing
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
International journal of internet marketing and advertising : IJIMA
38
Journal of advertising : official publication of the American Academy of Advertising
36
European journal of marketing : EJM
30
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
Journal of international consumer marketing
20
Journal of marketing
20
Marketing : ZFP ; journal of research and management
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
Journal of marketing research : JMR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of current issues and research in advertising
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of global marketing
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Working paper / National Bureau of Economic Research, Inc.
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Marketing intelligence & planning
12
SpringerLink / Bücher
12
The journal of product & brand management
12
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ECONIS (ZBW)
3,250
EconStor
24
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1
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1
Towards a conceptual model : a path analysis of fundamental relationships affecting mobile
advertising
effectiveness
Beneke, Justin
- In:
International journal of electronic finance : IJEF
5
(
2011
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10008906054
Saved in:
2
Comparison of the paths from consumer involvement types to ad responses between corporate
advertising
and product
advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
Saved in:
3
Grey Consumers and
Advertising
Effectiveness : A European Study
Czarnecka, Barbara
-
2011
precisely which
advertising
appeals are most effective amongst the older consumers of Poland, Hungary, Ireland and the UK. In an …
Persistent link: https://www.econbiz.de/10013121379
Saved in:
4
The COVID-19 pandemic impact on the TV commercials content in European countries
Grebosz-Krawczyk, Magdalena
;
Siuda, Dagna
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
2
,
pp. 76-85
Persistent link: https://www.econbiz.de/10013277504
Saved in:
5
The role of information sources and providers in shaping green behaviors : evidence from
Europe
D'Amato, Alessio
;
Giaccherini, Matilde
;
Zoli, Mariangela
- In:
Ecological economics : the transdisciplinary journal of …
164
(
2019
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012184012
Saved in:
6
Expenditure
visibility and consumer behavior : new evidence
Heffetz, Ori
-
2018
Persistent link: https://www.econbiz.de/10011926560
Saved in:
7
Impacts of agricultural trade liberalisation on households : the case of Mexico
Gonzalez Mellado, Aida Araceli
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003898610
Saved in:
8
Empirical estimates of
expenditure
elasticities of commodity groups in India : 1950-51 to 1999-2000
Prasad, Anubhuti Ranjan
- In:
The Indian economic journal
53
(
2005
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10003376707
Saved in:
9
Empirical estimates of
expenditure
elasticities of commodity groups in India (1950-51 to 1999 - 2000)
Prasad, Anubhuti Ranjan
- In:
Finance India : the quarterly journal of Indian …
21
(
2007
)
4
,
pp. 1319-1335
Persistent link: https://www.econbiz.de/10003647107
Saved in:
10
Die Konsumausgaben österreichischer Haushalte im Pensionsalter
Url, Thomas
;
Wüger, Michael
-
2005
Persistent link: https://www.econbiz.de/10003129341
Saved in:
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