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Inventing Hispancis : a diverse minority resists being labeled
Etzioni, Amitai - In: Understanding and managing diversity : readings, cases, …, (pp. 56-60). 2009
Persistent link: https://www.econbiz.de/10003733375
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Consumer Activism : From the Informed Minority to the Crusading Minority
Arbel, Yonathan A. - 2020
. But how exactly do consumers discipline sellers? The most influential model has been the informed minority theory …, leading many to view the informed minority theory as unrealistic. What, then, may explain bottom-up governance in a world …
Persistent link: https://www.econbiz.de/10012837861
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The Role of Religious Identity and Perceived Psychological Closeness in Parent-Child Value Similarity : Comparison of Religious Minority and Majority
Lepshokova, Zarina - 2015
similarity in different religious contexts (contexts of religious minority and majority). The total sample includes 454 …
Persistent link: https://www.econbiz.de/10013009747
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Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna; Gvili, Yaniv; Eisend, Martin - In: Journal of advertising 50 (2021) 4, pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
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The impact of LGBT friendliness on sexual minority customers' perceptions and intentions to stay
Ro, Heejung; Khan, Marryam - In: International journal of hospitality management 102 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013185285
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Do aspirational role models inspire or backfire? : perceived similarity mediates the effect of role models on minority students' college choices
Allen, Evelyn C.; Collisson, Brian - In: Journal of marketing for higher education 30 (2020) 2, pp. 221-238
Persistent link: https://www.econbiz.de/10012312396
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Does the model minority image work? : consumer responses to the model minority stereotypes in ads
Yoo, Jinyoung Jinnie - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 911-941
Persistent link: https://www.econbiz.de/10012258147
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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Endorser ethnicity impact on advertising effectiveness : effects of the majority vs. minority status of the target audience
Sobh, Rana; Soltan, Khaled - In: Journal of marketing communications 24 (2018) 6, pp. 634-647
Persistent link: https://www.econbiz.de/10011914773
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The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation
Bartikowski, Boris; Laroche, Michel; Jamal, Ahmad; … - In: Journal of business research : JBR 82 (2018), pp. 373-380
Persistent link: https://www.econbiz.de/10011771916