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Konsumentenverhalten
Relationship marketing
26,428
Beziehungsmarketing
25,753
Consumer behaviour
9,236
Customer satisfaction
5,590
Kundenzufriedenheit
5,546
Service quality
4,086
Dienstleistungsqualität
4,074
Deutschland
2,955
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2,862
Brand management
2,624
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2,621
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2,498
Privatkundengeschäft
2,249
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2,210
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2,209
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2,092
Social web
2,091
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1,968
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1,954
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1,924
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1,920
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1,890
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1,743
E-commerce
1,680
Online-Marketing
1,628
Internet marketing
1,611
Kundenwert
1,514
Kundenintegration
1,495
Customer integration
1,494
Customer value
1,479
Vertrauen
1,419
Bank
1,415
Confidence
1,413
Einzelhandel
1,401
Retail trade
1,394
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1,299
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1,286
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57
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English
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Han, Heesup
41
Hollebeek, Linda D.
33
Mattila, Anna S.
30
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
20
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Grewal, Dhruv
16
Khan, Imran
16
So, Kevin Kam Fung
16
Foscht, Thomas
15
Gil Saura, Irene
15
Gustafsson, Anders
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Blut, Markus
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Aksoy, Lerzan
13
Bilgihan, Anil
13
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Roy, Sanjit
13
Sreejesh, S.
13
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American Marketing Association
8
Springer Fachmedien Wiesbaden
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IGI Global
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3
Springer-Verlag GmbH
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Basel Committee on Banking Supervision
1
Bertelsmann Stiftung
1
Center for International Research in Consumers Location and Their Environments
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
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1
Institut für Markt- und Distributionsforschung <Köln>
1
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1
International Organization of Securities Commissions
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1
Logos Verlag Berlin
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1
MultiPart Garantie AG <Ringsheim>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Reserve Bank of Australia
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Journal of retailing and consumer services
488
Journal of business research : JBR
360
International journal of hospitality management
177
The journal of services marketing
117
The journal of product & brand management
97
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
82
Psychology & marketing
77
Cogent business & management
75
Journal of hospitality marketing & management
73
Journal of retailing
69
Journal of strategic marketing
69
Journal of travel and tourism marketing
69
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
The service industries journal
65
Journal of service management
59
Marketing intelligence & planning
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
The international review of retail, distribution and consumer research
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Tourism management : research, policies, practice
53
European journal of marketing : EJM
52
Journal of marketing
51
Journal of service research : JSR
51
The international journal of bank marketing : IJBM
51
Services marketing quarterly
50
International journal of internet marketing and advertising : IJIMA
48
International journal of retail & distribution management
48
International journal of electronic marketing and retailing : IJEMR
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
International journal of retail and distribution management
42
Service business
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
SpringerLink / Bücher
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
International journal of electronic customer relationship management : IJECRM
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
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ECONIS (ZBW)
9,190
EconStor
5
OLC EcoSci
5
USB Cologne (EcoSocSci)
1
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1
Younger customers' outlooks when selecting and changing a financial services provider : the case of Maltese students
Camilleri, Silvio John
;
Ellul, Denise
- In:
International journal of financial research
8
(
2017
)
2
,
pp. 51-63
Persistent link: https://www.econbiz.de/10011779436
Saved in:
2
Ein Meßkonzept für die Bankloyalität : Investitionen in Bank/Kunde-Beziehungen unter Risikoaspekten
Polan, Ralf
-
1995
Persistent link: https://www.econbiz.de/10000541974
Saved in:
3
Building customers' affective commitment towards retail banks : the role of CRM in each "moment of truth"
Menon, Kalyani
;
O'Connor, Aidan
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10003697778
Saved in:
4
Beyond loyalty : customer satisfaction, loyalty, and fortitude
Fraering, Martin
;
Minor, Michael
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 334-344
Persistent link: https://www.econbiz.de/10009788843
Saved in:
5
Multikanalorientiertes Brokerage : eine theoretische und empirische Untersuchung zur marketingstrategischen Ausrichtung am Beispiel der Landesbank Baden-Württemberg (LBBW)
Weissenberger, Lothar
-
2002
Persistent link: https://www.econbiz.de/10001691346
Saved in:
6
Bank marketing and its effects on customer retention in microfinance in Yaounde, Cameroon
Mah, Tarbot Chelsea
;
Grimbald, Ndah
- In:
Business and Economic Research : BER
13
(
2023
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10014288635
Saved in:
7
Special issue: Strategic developments in financial services marketing
Lymperopoulos, Constantine
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003806417
Saved in:
8
Factors that affect consumers' cross-buying intention : a model for financial services
Soureli, Magdalini
;
Lewis, Barbara R.
;
Karantinou, …
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003806426
Saved in:
9
Switching banks : old bank gone but not forgotten
Lees, Gavin
;
Garland, Ron
;
Wright, Malcolm
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
2
,
pp. 146-156
Persistent link: https://www.econbiz.de/10003697774
Saved in:
10
Bank 2.0 : how customer behaviour and technology will change the future of financial services
King, Brett
-
2010
Persistent link: https://www.econbiz.de/10009152738
Saved in:
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