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Konsumentenverhalten
Relationship marketing
25,968
Beziehungsmarketing
25,293
Lieferantenmanagement
17,407
Supplier relationship management
17,364
Marketingmanagement
16,958
Marketing management
16,372
Consumer behaviour
11,030
Theorie
7,069
Theory
7,045
Customer satisfaction
5,665
Kundenzufriedenheit
5,620
Supply chain
5,585
Lieferkette
5,580
Deutschland
5,242
Germany
5,122
Marketing
4,268
Service quality
4,137
Dienstleistungsqualität
4,125
Brand management
3,885
Markenführung
3,874
USA
3,098
United States
3,042
Electronic Commerce
2,976
E-commerce
2,897
Social Web
2,640
Social web
2,639
Online-Marketing
2,617
Internet marketing
2,561
Brand image
2,395
Markenimage
2,395
Innovation
2,300
Einzelhandel
2,166
Retail trade
2,142
Vertrauen
1,962
Confidence
1,950
Business-to-business marketing
1,931
B-to-B-Marketing
1,923
Strategisches Management
1,921
Unternehmenserfolg
1,901
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Online availability
All
Undetermined
5,144
Free
1,775
Type of publication
All
Article
8,789
Book / Working Paper
2,193
Journal
7
Type of publication (narrower categories)
All
Article in journal
8,190
Aufsatz in Zeitschrift
8,190
Aufsatz im Buch
578
Book section
578
Hochschulschrift
384
Graue Literatur
316
Non-commercial literature
316
Thesis
299
Working Paper
214
Arbeitspapier
207
Collection of articles of several authors
133
Sammelwerk
133
Aufsatzsammlung
102
Conference paper
90
Konferenzbeitrag
90
Bibliografie enthalten
56
Bibliography included
56
Case study
41
Fallstudie
41
Konferenzschrift
41
Lehrbuch
40
Textbook
37
Conference proceedings
22
Reprint
22
Collection of articles written by one author
21
Sammlung
21
Ratgeber
16
Guidebook
15
Handbook
15
Handbuch
15
Glossar enthalten
12
Glossary included
12
Festschrift
7
Mehrbändiges Werk
6
Multi-volume publication
6
Interview
5
Systematic review
3
Übersichtsarbeit
3
Accompanied by computer file
2
CD-ROM, DVD
2
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Language
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English
10,229
German
742
French
8
Polish
8
Hungarian
3
Czech
1
Italian
1
Dutch
1
Russian
1
Turkish
1
Undetermined
1
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Author
All
Han, Heesup
40
Hollebeek, Linda D.
34
Mattila, Anna S.
30
Kumar, V.
28
Loureiro, Sandra Maria Correia
28
Verhoef, Peter C.
27
Huber, Frank
21
Bang, Nguyen
20
Rather, Raouf Ahmad
20
Bauer, Hans H.
19
Klaus, Philipp
19
Prentice, Catherine
19
Herrmann, Andreas
18
Ahn, Jiseon
17
Homburg, Christian
17
Usman, Osly
17
Vrontis, Demetris
17
Wangenheim, Florian von
17
Gil Saura, Irene
16
Grewal, Dhruv
16
Khan, Imran
16
Ko, Eunju
16
So, Kevin Kam Fung
16
Balaji, M. S.
15
Lemon, Katherine N.
15
McDonald, Heath
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Sheth, Jagdish N.
15
Swoboda, Bernhard
15
Wong, IpKin Anthony
15
Evanschitzky, Heiner
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Veloutsou, Cleopatra
14
Walsh, Gianfranco
14
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Institution
All
American Marketing Association
26
Springer Fachmedien Wiesbaden
10
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
Deutschland / Bundeswehr / Universität Hamburg
3
European Society for Opinion and Marketing Research
3
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
NetLibrary, Inc
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bertelsmann Stiftung
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Customs Co-operation Council
1
DePaul University / College of Commerce
1
Edward Elgar Publishing
1
European Association of Agricultural Economists
1
European Marketing Academy
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Informationszentrum Raum und Bau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
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Published in...
All
Journal of retailing and consumer services
495
Journal of business research : JBR
419
International journal of hospitality management
168
The journal of services marketing
120
The journal of product & brand management
116
The journal of brand management : an international journal
104
Journal of the Academy of Marketing Science
94
Psychology & marketing
92
Industrial marketing management : the international journal for industrial and high-tech firms
88
Asia Pacific journal of marketing and logistics
85
Cogent business & management
83
Journal of strategic marketing
82
Journal of retailing
77
Journal of hospitality marketing & management
74
Journal of travel and tourism marketing
73
Journal of marketing
72
International journal of contemporary hospitality management
69
European journal of marketing : EJM
67
The service industries journal
65
Marketing intelligence & planning
61
SpringerLink / Bücher
59
International journal of retail & distribution management
58
The international review of retail, distribution and consumer research
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Journal of service management
55
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing communications
54
Journal of marketing management : MM
52
Services marketing quarterly
52
Journal of service research : JSR
51
Tourism management : research, policies, practice
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
The journal of consumer marketing
45
International journal of retail and distribution management
43
Journal of promotion management : innovations in planning and applied research
43
The journal of business & industrial marketing
43
The international journal of bank marketing : IJBM
42
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Source
All
ECONIS (ZBW)
10,976
EconStor
7
OLC EcoSci
5
USB Cologne (EcoSocSci)
1
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1
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date (oldest first)
1
Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.
;
Lattin, James M.
-
2000
Persistent link: https://www.econbiz.de/10001599719
Saved in:
2
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
Saved in:
3
Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal
;
Amini, Ahdia
- In:
ASEAN marketing journal : Association of Southeast …
10
(
2018
)
2
,
pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
Saved in:
4
Antecedents of store loyalty among Chinese customers
Chu, Yun
;
Vásquez Párraga, Arturo
;
Ma, Jianyu
- In:
International journal of business
23
(
2018
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
Saved in:
5
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
6
Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing
;
Bell, Peter C.
- In:
International journal of production economics
136
(
2012
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
Saved in:
7
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
8
Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.
;
Brink, Kyle E.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
Saved in:
9
The mediating roles of renqing and ganqing in Chinese relationship marketing
Zhou, Xinhua
;
Shi, Guicheng
;
Liu, Matthew Tingchi
;
Bu, …
- In:
Nankai business review international
6
(
2015
)
2
,
pp. 156-176
Persistent link: https://www.econbiz.de/10011376679
Saved in:
10
Suppliers' power relationships with industrial key customers
Lacoste, Sylvie
;
Blois, Keith J.
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 562-571
Persistent link: https://www.econbiz.de/10011339880
Saved in:
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