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Consumption studies and the history of the Ottoman Empire, 1550 - 1922 : an introduction
Quataert, Donald (ed.) - 2000
Persistent link: https://www.econbiz.de/10001362765
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A taste for luxury in early modern Europe : display, acquisition and boundaries
Ilmakunnas, Johanna (ed.); Stobart, Jon (ed.) - 2018 - Paperback edition
Persistent link: https://www.econbiz.de/10011959630
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What wins awards is not always what I buy : how creative control affects authenticity and thus recognition (but not liking)
Valsesia, Francesca; Nunes, Joseph C.; Ordanini, Andrea - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 897-914
Persistent link: https://www.econbiz.de/10011489858
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Competently ordinary : new middle class consumers in the emerging markets
Kravets, Olga; Sandıkçı, Özlem - In: Journal of marketing 78 (2014) 4, pp. 125-140
Persistent link: https://www.econbiz.de/10010381378
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Industrial buying and creative marketing
Robinson, Patrick J.; Faris, Charles W. - 1967
Persistent link: https://www.econbiz.de/10000577840
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Consumer creativity and the world's biggest brand
Plangger, Kirk; Robson, Karen - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 21-32
Persistent link: https://www.econbiz.de/10010398833
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Public perception of creative and cultural industries in Croatia
Budak, Jelena; Rajh, Edo; Holy, Mirela - 2023
Persistent link: https://www.econbiz.de/10014382360
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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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Changes in consumer purchasing behavior of cultural and creative products during the COVID-19 pandemic
Yen, Chia Sung; Ting, I-Hsien; Yang, Shu-Chen; Kang, … - In: The review of socionetwork strategies 16 (2022) 2, pp. 615-622
Persistent link: https://www.econbiz.de/10013461791
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When historically cultural and creative products meet AR : the effect of augmented reality-based product display on consumers' product evaluation
Xu, Lan; Zhao, Shuangshuang; Chen, Quan; Cui, Nan; He, … - In: Nankai business review international 14 (2023) 1, pp. 161-176
Persistent link: https://www.econbiz.de/10014319266