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Konsumentenverhalten
Social Web
23,038
Social web
23,007
Arbeitsgruppe
15,462
Team
15,202
Consumer behaviour
7,112
Online-Marketing
6,906
Internet marketing
6,820
Soziale Gruppe
5,095
Social group
5,089
E-Learning
4,607
E-learning
4,281
Theorie
3,848
Theory
3,798
Soziales Netzwerk
3,793
Social network
3,630
Online-Handel
2,833
Online retailing
2,831
Beziehungsmarketing
2,721
Relationship marketing
2,718
Soziale Beziehungen
2,614
Social relations
2,609
Electronic Commerce
2,538
Viral marketing
2,506
Virales Marketing
2,506
E-commerce
2,460
Experiment
2,264
Deutschland
2,122
Internet
2,062
Wissensmanagement
2,018
Germany
2,015
Markenführung
1,993
Brand management
1,990
Knowledge management
1,959
Wirtschaftspädagogik
1,882
Social media
1,868
social media
1,789
Wissenstransfer
1,767
Knowledge transfer
1,766
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1,728
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1,305
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6,061
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339
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50
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34
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18
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6
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Dwivedi, Yogesh Kumar
22
Filieri, Raffaele
21
Loureiro, Sandra Maria Correia
21
Rita, Paulo
17
Hollebeek, Linda D.
16
Law, Chun Hung Roberts
15
Delia, Elizabeth B.
14
Flavián Blanco, Carlos
14
Martínez-López, Francisco J.
14
Usman, Osly
14
Bilgihan, Anil
13
Tan, Yong
13
Akram, Umair
12
Casaló, Luis V.
12
Ko, Eunju
12
Okumus, Fevzi
12
Stephen, Andrew T.
12
Bigné Alcañiz, J. Enrique
11
Gázquez-Abad, Juan Carlos
11
Hajli, Nick
11
Hennig-Thurau, Thorsten
11
Kunkel, Thilo
11
Malthouse, Edward C.
11
Ozuem, Wilson
11
Rana, Nripendra P.
11
Ranfagni, Silvia
11
Septianto, Felix
11
Veloutsou, Cleopatra
11
Biscaia, Rui
10
Harrigan, Paul
10
Heere, Bob
10
Ko, Yong Jae
10
Schweidel, David A.
10
Seo, Yuri
10
Zhang, Jing
10
Chintagunta, Pradeep K.
9
Füller, Johann
9
Katz, Matthew
9
Mariani, Marcello M.
9
Moe, Wendy W.
9
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National Bureau of Economic Research
6
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2
Information Resources Management Association
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
IFLA General Conference
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Research Council <USA> / Commission on International Relations
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
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Journal of business research : JBR
304
Journal of retailing and consumer services
269
International journal of internet marketing and advertising : IJIMA
126
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
90
Technological forecasting & social change : an international journal
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
International journal of hospitality management
69
Journal of internet commerce
69
Psychology & marketing
69
International journal of advertising : the review of marketing communications
66
The journal of product & brand management
66
Journal of promotion management : innovations in planning and applied research
64
International journal of consumer studies
60
Journal of marketing communications
60
Electronic commerce research
58
Journal of management information systems : JMIS
58
International journal of electronic marketing and retailing : IJEMR
55
Journal of electronic commerce research : JECR
55
Tourism management : research, policies, practice
55
Information systems research : ISR
52
The journal of brand management : an international journal
47
International journal of business information systems : IJBIS
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Cogent business & management
44
Journal of marketing
44
Marketing science
44
Journal of sport management : the official journal of the North American Society of Sport Management
42
International journal of contemporary hospitality management
41
Journal of hospitality marketing & management
41
Young consumers : insight and ideas for responsible marketers
41
Journal of marketing management : MM
40
Asia Pacific journal of marketing and logistics
39
Journal of travel and tourism marketing
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
International journal of e-business research : an official publication of the Information Resources Management Association
38
Marketing intelligence & planning
38
International journal of technology marketing : IJTMkt
37
Journal of strategic marketing
36
Sport marketing quarterly : preferred journal of the Sport Marketing Association
36
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ECONIS (ZBW)
7,112
EconStor
1
OLC EcoSci
1
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1
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1
Operation valuation : teaching pricing concepts in an experiential environment
Mills, Adam J.
;
Treen, Emily
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011537300
Saved in:
2
Web-usability of online CD-stores
Daniels, Erik
- In:
Marktkommunikation in Theorie und Praxis : inter- und …
,
(pp. 67-104)
.
2004
Persistent link: https://www.econbiz.de/10002242688
Saved in:
3
Students' participation intention in an online discussion forum : why is computer-mediated interaction attractive?
Yang, Xue
;
Li, Yan
;
Tan, Chuan-hoo
;
Teo, Hock-hai
- In:
Information & management : the internat. journal of …
44
(
2007
)
5
,
pp. 456-466
Persistent link: https://www.econbiz.de/10003656410
Saved in:
4
Exploring the multi-dimensionality of authenticity in dining experiences using online reviews
Le, Truc H.
;
Arcodia, Charles
;
Abreu Novais, Margarida
; …
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012514374
Saved in:
5
Gathering pre-purchase information for a cruise vacation with virtual reality : the effects of media technology and gender
Martínez-Molés, Víctor
;
Jung, Timothy
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 407-429
Persistent link: https://www.econbiz.de/10012798199
Saved in:
6
Paradigm shift in the education sector amidst COVID-19 to improve online engagement : opportunities and challenges
Mehla, Lakshay
;
Sheorey, Pratima Amol
;
Tiwari, Aviral Kumar
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012799487
Saved in:
7
Effects of payment on user engagement in online courses
Goli, Ali
;
Chintagunta, Pradeep K.
;
Sriram, S.
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 11-34
Persistent link: https://www.econbiz.de/10012801800
Saved in:
8
Consumer behavior in the online classroom : using video analytics and machine learning to understand the consumption of video courseware
Zhou, Mi
;
Chen, George H.
;
Ferreira, Pedro
;
Smith, …
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1079-1100
Persistent link: https://www.econbiz.de/10012794313
Saved in:
9
Assessing student engagement and learners' behaviour in collaborative learning
Lyngdoh, Andrea Nicola
;
Neelam, Netra
;
Sheorey, Pratima Amol
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10012693532
Saved in:
10
Online cheating amid COVID-19
Bilen, Eren
;
Matros, Alexander
- In:
Journal of economic behavior & organization : JEBO
182
(
2021
),
pp. 196-211
Persistent link: https://www.econbiz.de/10012598277
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