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Konsumentenverhalten
Consumer behaviour
11
Internet marketing
9
Relationship marketing
8
Advertising effects
7
Beziehungsmarketing
7
Online-Marketing
7
Werbewirkung
7
Customer satisfaction
6
Advertising
5
Australia
5
Multimedia
5
Multivariate Verteilung
5
Multivariate distribution
5
Service quality
5
Werbung
5
Customer service
4
Dienstleistungsqualität
4
Einzelhandel
4
Kundenservice
4
Kundenzufriedenheit
4
Marketing
4
Panel
4
Panel study
4
Retail trade
4
Theorie
4
Theory
4
probability models
4
Australien
3
Bayesian estimation
3
Forecasting model
3
Kundenbindungsprogramm
3
Loyalty program
3
Marketing management
3
Marketingmanagement
3
Markov chain
3
Markov-Kette
3
New Zealand
3
Online retailing
3
Online-Handel
3
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Language
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English
11
Author
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Danaher, Peter J.
11
Danaher, Tracey S.
4
Smith, Michael S.
4
Roberts, John H.
2
Roberts, Ken
2
Dagger, Tracey S.
1
Essegaier, Skander
1
Ferraro, Carla R.
1
Heerde, Harald J. van
1
Iyengar, Radha
1
Jedidi, Kamel
1
Loiza-Maya, Ruben
1
Panagiotelis, Anastasios
1
Panagiotellis, Anastasios
1
Raghavan, Rohan
1
Ranasinghe, Kulan
1
Sajtos, Laszlo
1
Sands, Sean J.
1
Simpson, Alan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of marketing research : JMR
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of marketing
1
Journal of marketing research
1
Journal of retailing
1
Journal of retailing and consumer services
1
Working paper / Department of Econometrics and Business Statistics, Monash University
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ECONIS (ZBW)
11
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11
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1
Where, when, and how long : factors that influence the redemption of mobile phone coupons
Danaher, Peter J.
;
Smith, Michael S.
;
Ranasinghe, Kulan
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
Saved in:
2
From Amazon to Apple : modeling online retail sales, purchase incidence and visit behavior
Panagiotellis, Anastasios
;
Smith, Michael S.
;
Danaher, …
-
2013
Persistent link: https://www.econbiz.de/10009713011
Saved in:
3
Comparing the effect of store remodeling on new and existing customers
Dagger, Tracey S.
;
Danaher, Peter J.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 62-80
Persistent link: https://www.econbiz.de/10010360426
Saved in:
4
From Amazon to Apple : modeling online retail sales, purchase incidence, and visit behavior
Panagiotelis, Anastasios
;
Smith, Michael S.
;
Danaher, …
- In:
Journal of business & economic statistics : JBES ; a …
32
(
2014
)
1
,
pp. 14-29
Persistent link: https://www.econbiz.de/10010380482
Saved in:
5
Does the reward match the effort for loyalty program members?
Danaher, Peter J.
;
Sajtos, Laszlo
;
Danaher, Tracey S.
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011556593
Saved in:
6
The impact of tariff structure on customer retention, usage, and profitability of access services
Iyengar, Radha
;
Jedidi, Kamel
;
Essegaier, Skander
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 820-836
Persistent link: https://www.econbiz.de/10009384014
Saved in:
7
Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken
;
Roberts, John H.
;
Danaher, Peter J.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
Saved in:
8
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
9
Advertising effectiveness for multiple retailer-brands in a multimedia and multichannel environment
Danaher, Peter J.
;
Danaher, Tracey S.
;
Smith, Michael S.
; …
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 445-467
Persistent link: https://www.econbiz.de/10012214143
Saved in:
10
The magnitude of change effect in store remodeling
Ferraro, Carla R.
;
Danaher, Tracey S.
;
Danaher, Peter J.
; …
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 440-457
Persistent link: https://www.econbiz.de/10011790701
Saved in:
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