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Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley; Lancendorfer, Karen M. - In: International journal of e-business research : an … 9 (2013) 4, pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
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Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen - In: Journal of promotion management : JPM 22 (2016) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
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Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James; Brinker, David L. - In: Journal of promotion management : JPM 20 (2014) 3, pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
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How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo; Scheinbaum, Angeline Close; Li, Siyan; … - In: Journal of advertising 52 (2023) 1, pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
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Defining event marketing as engagement-driven marketing communication
Setiawan, Romi; Wibisono, Dermawan; Purwanegara, … - In: Gadjah Mada international journal of business 24 (2022) 2, pp. 151-177
Persistent link: https://www.econbiz.de/10013364845
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Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
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The experience economy : work is theatre & every business a stage
Pine, B. Joseph; Gilmore, James H. - 1999
Persistent link: https://www.econbiz.de/10000679836
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Handbook on brand and experience management
Schmitt, Bernd (ed.) - 2008
Persistent link: https://www.econbiz.de/10003640687
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Events i den Danske oplevelsesøkonomi
Nielsen, Jens - 2008 - 1. udg.
Persistent link: https://www.econbiz.de/10003742437
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Die Revolte der Konsumenten
Baumgartner, Ekkehart - In: Schauplätze dreidimensionaler Markeninszenierung : …, (pp. 497-504). 2008
Persistent link: https://www.econbiz.de/10003743659