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Wie die Marke zur Zielgruppe kommt : Optimale Kundenansprache mit Semiometrie

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Werteorientierung -- Messung von Wertehaltungen mit dem Semiometrie-Modell -- Charakterisierung der semiometrischen Wertefelder -- Der strategische Einsatz von Sprache -- Zielgruppenorientierte Markenführung -- Zusammenfassung.

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Chinese luxury consumers : motivation, attitude and behavior

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