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Konsumentenverhalten
Salespeople
17
Verkaufspersonal
17
Selling
15
Verkauf
14
Lieferantenmanagement
10
Supplier relationship management
10
B-to-B-Marketing
9
Beziehungsmarketing
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Business-to-business marketing
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Consumer behaviour
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Internet marketing
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Leistungsmotivation
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Online-Marketing
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Brand image
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Brand management
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Employee retention
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Markenführung
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Markenimage
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Mitarbeiterbindung
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Personalbeschaffung
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Personality psychology
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Persönlichkeitspsychologie
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Recruitment
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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Advertising effects
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Altersgruppe
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Anforderungsprofil
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B2B sales
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Roehm, Michelle L.
6
Pullins, Ellen
3
Roehm, Harper A.
3
Steward, Michelle D.
3
Mallin, Michael L.
2
Narus, James A.
2
Burns, Alvin C.
1
Gammoh, Bashar
1
Hancock, Tyler
1
Johnson, Catherine M.
1
Leach, Mark P.
1
Liu, Annie H.
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Morgan, Felicia N.
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Ritz, Wendy
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Wang, Sijun
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Psychology & marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of personal selling & sales management : JPSSM
1
Journal of public policy & marketing
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Journal of the Academy of Marketing Science
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The journal of product & brand management
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ECONIS (ZBW)
9
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1
The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes
Gammoh, Bashar
;
Mallin, Michael L.
;
Pullins, Ellen
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 543-553
Persistent link: https://www.econbiz.de/10010467463
Saved in:
2
Advocates and adversaries : examining the role of supplier advocacy on customer reacquisition
Leach, Mark P.
;
Liu, Annie H.
;
Pullins, Ellen
;
Wang, Sijun
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
4
,
pp. 316-329
Persistent link: https://www.econbiz.de/10012695211
Saved in:
3
Understanding how salesperson envy and emotional exhaustion lead to negative consequences : the role of motivation
Hancock, Tyler
;
Pullins, Ellen
;
Johnson, Catherine M.
; …
- In:
Journal of business-to-business marketing
29
(
2022
)
3/4
,
pp. 369-386
Persistent link: https://www.econbiz.de/10013417394
Saved in:
4
Consumer responses to parodic ads
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10010359885
Saved in:
5
Do satisfied customers bad-mouth innovative products?
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1134-1153
Persistent link: https://www.econbiz.de/10008760272
Saved in:
6
The relationship between packaging uniformity and variety seeking
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1122-1133
Persistent link: https://www.econbiz.de/10008760273
Saved in:
7
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
8
From transactions to journeys and beyond : the evolution of B2B buying process modeling
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
; …
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012146631
Saved in:
9
Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.
;
Burns, Alvin C.
;
Morgan, Felicia N.
; …
- In:
Journal of public policy & marketing
39
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012534313
Saved in:
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