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Serving unfair customers
Berry, Leonard L.; Seiders, Kathleen - In: Business horizons 51 (2008) 1, pp. 29-37
Persistent link: https://www.econbiz.de/10003708226
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Relationship retailing: transforming customers into clients
Berry, Leonard L.; Gresham, Larry G. - In: Business horizons 29 (1986) 6, pp. 43-47
Persistent link: https://www.econbiz.de/10003500741
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Motivating customers to adhere to expert advice in professional services : a medical service context
Seiders, Kathleen; Flynn, Andrea Godfrey; Berry, Leonard L. - In: Journal of service research : JSR 18 (2015) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10010483440
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Pricing hybrid bundles by understanding the drivers of willingness to pay
Meyer, Jeffrey; Shankar, Venkatesh; Berry, Leonard L. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 497-515
Persistent link: https://www.econbiz.de/10011879704