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Congruity's role in website attitude formation
Wang, Sijun; Beatty, Sharon E.; Mothersbaugh, David L. - In: Journal of business research : JBR 62 (2009) 6, pp. 609-615
Persistent link: https://www.econbiz.de/10003854663
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The role of brand image congruity in Chinese consumers' brand preference
Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin - In: The journal of product & brand management 21 (2012) 1, pp. 26-34
Persistent link: https://www.econbiz.de/10009519766
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Advocates and adversaries : examining the role of supplier advocacy on customer reacquisition
Leach, Mark P.; Liu, Annie H.; Pullins, Ellen; Wang, Sijun - In: Journal of personal selling & sales management : JPSSM 41 (2021) 4, pp. 316-329
Persistent link: https://www.econbiz.de/10012695211
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Expanding the experiential advantage model : exploring the mediating roles of a sense of meaning and moderating effects of motivational autonomy
Li, Bin; Wang, Sijun; Lei, Li; Li, Fangjun - In: Journal of consumer marketing 39 (2022) 4, pp. 317-332
Persistent link: https://www.econbiz.de/10013398160
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Bridging employee engagement and customer engagement in a service context
Qi, Ji; Wang, Sijun; Hall, Kristina K. Lindsey - In: Journal of business research : JBR 160 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014294839