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Corporate social responsibility and consumers' response : the missing linkage
Gao, Yongqiang - In: Baltic journal of management 4 (2009) 3, pp. 269-287
Persistent link: https://www.econbiz.de/10003893973
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Status demotion in hierarchical loyalty programs and customers' revenge and avoidance intentions
Banik, Shanta; Gao, Yongqiang; Rabbanee, Fazlul K. - In: European journal of marketing 56 (2022) 1, pp. 1-30
Persistent link: https://www.econbiz.de/10012798621
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Status demotion in hierarchical loyalty programs and its effects on switching : identifying mediators an moderators in the Chinese context
Banik, Shanta; Gao, Yongqiang; Rabbanee, Fazlul K. - In: Journal of business research : JBR 96 (2019), pp. 125-134
Persistent link: https://www.econbiz.de/10011980730
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Exploring the hedonic factors affecting customer experiences in phygital retailing
Banik, Shanta; Gao, Yongqiang - In: Journal of retailing and consumer services 70 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014239822