Corporate social responsibility and consumers' response : the missing linkage
Year of publication: |
2009
|
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Authors: | Gao, Yongqiang |
Published in: |
Baltic journal of management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5265, ZDB-ID 2248722-0. - Vol. 4.2009, 3, p. 269-287
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour |
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