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Konsumentenverhalten
Consumer behaviour
83,602
Relationship marketing
9,277
Theorie
9,264
Beziehungsmarketing
9,232
Theory
9,098
Brand management
7,589
Markenführung
7,545
Brand image
6,741
Markenimage
6,701
Customer satisfaction
5,763
Online-Handel
5,656
Online retailing
5,645
Kundenzufriedenheit
5,583
Social Web
4,833
Social web
4,831
USA
4,713
Online-Marketing
4,555
Internet marketing
4,542
United States
4,469
Service quality
4,448
Dienstleistungsqualität
4,390
Brand
4,347
Markenartikel
4,337
Einzelhandel
4,175
Retail trade
4,136
Deutschland
4,086
Germany
3,779
Werbewirkung
3,643
Electronic Commerce
3,634
Advertising effects
3,603
Verbraucherverhalten
3,590
E-commerce
3,520
Experiment
3,414
Emotion
3,273
Advertising
3,039
Werbung
2,956
Privater Konsum
2,921
Private consumption
2,917
Virales Marketing
2,786
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29,305
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18,928
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Article
56,071
Book / Working Paper
24,938
Journal
143
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All
Article in journal
50,883
Aufsatz in Zeitschrift
50,883
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7,449
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7,449
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6,461
Arbeitspapier
5,980
Aufsatz im Buch
4,976
Book section
4,976
Hochschulschrift
2,369
Thesis
1,710
Collection of articles of several authors
1,047
Sammelwerk
1,047
Aufsatzsammlung
638
Conference paper
548
Konferenzbeitrag
548
Bibliografie enthalten
337
Bibliography included
337
Collection of articles written by one author
296
Sammlung
296
Konferenzschrift
294
Case study
245
Fallstudie
245
Lehrbuch
228
Textbook
194
Reprint
182
Amtsdruckschrift
158
Government document
158
Conference proceedings
153
Statistik
71
Systematic review
69
Übersichtsarbeit
69
Statistics
62
Article
60
Ratgeber
52
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51
Handbuch
51
Forschungsbericht
50
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50
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English
75,576
German
4,833
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324
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114
Spanish
81
Italian
73
Russian
32
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32
Danish
29
Undetermined
24
Norwegian
22
Dutch
21
Portuguese
19
Hungarian
16
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15
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10
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6
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5
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4
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3
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3
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2
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Han, Heesup
120
Belk, Russell W.
112
Mattila, Anna S.
101
Grunert, Klaus G.
93
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Nayga, Rodolfo M.
69
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Stavins, Joanna
67
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Kim, Jungkeun
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
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Institution
All
National Bureau of Economic Research
521
Springer Fachmedien Wiesbaden
86
OECD
52
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Edward Elgar Publishing
21
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Nomos Verlagsgesellschaft
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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All
Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,931
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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Source
All
ECONIS (ZBW)
80,492
EconStor
571
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
"Shopper's motivation to shop and their behaviour malls"
Radha, J.
;
Jayam, R.
;
Reddy, Raghunatha
- In:
International journal of applied business and economic …
13
(
2015
)
2
,
pp. 619-624
Persistent link: https://www.econbiz.de/10011376756
Saved in:
2
Feeling superior : the impact of loyalty program structure on
customers
' perceptions of status
Nunes, Joseph C.
;
Drèze, Xavier
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003727168
Saved in:
3
Do online reviews affect product sales? : the role of reviewer characteristics and temporal effects
Hu, Nan
;
Liu, Ling
;
Zhang, Jie Jennifer
- In:
Information technology and management
9
(
2008
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003755276
Saved in:
4
Managing
customers
' adoption barriers
Heß, Silke Claudia
-
2009
Persistent link: https://www.econbiz.de/10003859478
Saved in:
5
Kundenakzeptanz des Direktmarketing
Lis, Beata Krystyna
-
2009
Persistent link: https://www.econbiz.de/10003884159
Saved in:
6
Is fairtrade labeling fair? : a welfare analysis
Graichen, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003868173
Saved in:
7
Mehrheit der Bankkunden recherchiert online : Ergebnisse einer Clickstream-Analyse
Meyer, Thomas
- In:
Economics : digitale Ökonomie und struktureller Wandel
(
2010
)
79
,
pp. 1-31
Persistent link: https://www.econbiz.de/10008648300
Saved in:
8
Beschwerdemanagement : Fehler vermeiden - Leistung verbessern -
Kunden
binden
Stauss, Bernd
;
Seidel, Wolfgang
-
1996
Persistent link: https://www.econbiz.de/10008729985
Saved in:
9
Kaufentscheidungsbasierte Nutzensegmentierung : Entwicklung und empirische Überprüfung von Segmentierungsansätzen auf Basis von individualisierten Limit Conjoint-Analysen
Bornstedt, Maike
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003494223
Saved in:
10
Lernbedarf und Lernkosten von Bankkunden im Internet-Banking : eine finanztypspezifische Studie zur Geldanlageproblematik
Eickemeyer, Andrea
-
2006
Persistent link: https://www.econbiz.de/10003395707
Saved in:
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