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Do perceptions of switching costs vary across customers' household purchase decision roles?
Tesfom, Goitom - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 511-529
Persistent link: https://www.econbiz.de/10013415455
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Do mobile phone service consumers in the US have media preference as their source of information on competing mobile phone service plans?
Tesfom, Goitom; Birch, Nancy J.; Culver, Jeffrey N. - In: Journal of promotion management : JPM 24 (2018) 4, pp. 578-599
Persistent link: https://www.econbiz.de/10011979182
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Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Tesfom, Goitom; Birch, Nancy J.; Culver, Jeffrey N. - In: International journal of technology marketing : IJTMkt 14 (2020) 1, pp. 22-46
Persistent link: https://www.econbiz.de/10012179157
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Mobile phone service providers shift to no-contract plans : implications on customer retention
Tesfom, Goitom; Birch, Nancy J.; Culver, Jeffrey N. - In: Services marketing quarterly 39 (2018) 2, pp. 92-107
Persistent link: https://www.econbiz.de/10011859502
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Consumers' advertising media use : a cross-cultural study
Tesfom, Goitom; Lutz, Clemens - In: Services marketing quarterly 43 (2022) 1, pp. 32-47
Persistent link: https://www.econbiz.de/10012801854