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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
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Doing well while doing good? : an integrative review of marketing criticism and response
Stoeckl, Verena E.; Luedicke, Marius K. - In: Journal of business research : JBR 68 (2015) 12, pp. 2452-2463
Persistent link: https://www.econbiz.de/10011399500
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The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
He, Hongwei; Harris, Lloyd C. - In: Journal of business research : JBR 116 (2020), pp. 176-182
Persistent link: https://www.econbiz.de/10012257552
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Products for conscious consumers : developing, marketing and selling ethical products
Ogunyemi, Kemi (ed.); Burgal, Vanessa (ed.) - 2022 - First edition
Persistent link: https://www.econbiz.de/10013502724
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Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour
Howaniec, Honorata - 2023
responsibility practices into their marketing strategies. This book demonstrates the concept of CSR and how it is included as an … element of value-based marketing. Using research from the Polish market, the author explores the concept of value …-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour. It examines consumer awareness …
Persistent link: https://www.econbiz.de/10014417704
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Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert; Anderson, Ronald; Pounders, Kathrynn - In: Journal of promotion management : JPM 22 (2016) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
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Why leading consumer product companies develop proactive chemical management strategies
Scruggs, Caroline E.; Van Buren, Harry J. - In: Business & society 55 (2016) 5, pp. 635-675
Persistent link: https://www.econbiz.de/10011490813
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The role of business ethics and corporate social responsibility on brand attitude among consumers in Pakistan
Us Saba, Noor; Shah, Syed Afzal Moshadi; Hafeez, Shakir; … - In: Middle East journal of management : MEJM 9 (2022) 5, pp. 524-554
Persistent link: https://www.econbiz.de/10013477780
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The influence of companies' moral associations on the product consumption experience : the role of moral disgust
Tal, Aner; Gvili, Yaniv; Amar, Moty - In: Psychology & marketing 39 (2022) 10, pp. 1871-1887
Persistent link: https://www.econbiz.de/10013465122
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Evaluating the effects of corporate social irresponsibility on brand hate and its behavioural outcomes
Roozbahani, Elaheh; Salehzadeh, Reza; Mirmehdi, Seyed Mehdi - In: International journal of business governance and ethics … 16 (2022) 2, pp. 158-175
Persistent link: https://www.econbiz.de/10013198346