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Konsumentenverhalten
USA
330,242
United States
291,669
Theorie
43,362
Theory
42,715
Schätzung
16,984
Estimation
16,173
Werbung
13,855
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13,563
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12,805
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11,560
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11,460
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11,324
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11,003
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10,046
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10,014
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9,895
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9,618
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8,909
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8,865
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8,514
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7,976
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7,922
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7,752
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7,504
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7,352
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7,232
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7,218
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7,133
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6,769
Canada
6,720
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6,563
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6,047
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5,732
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5,456
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5,315
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5,208
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5,202
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5,186
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1,217
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5,745
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2,058
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29
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904
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207
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171
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94
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94
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57
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51
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49
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46
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33
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33
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33
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29
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23
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12
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Septianto, Felix
25
Lusk, Jayson L.
20
Stavins, Joanna
19
Schuh, Scott
18
Jang, Soocheong
17
McFadden, Daniel
17
Agarwal, Sumit
16
Gierl, Heribert
16
Winter, Joachim
16
Yoon, Sukki
16
Einav, Liran
15
Eisend, Martin
15
Heiss, Florian
15
Taylor, Charles Raymond
15
Han, Heesup
14
Pelsmacker, Patrick de
13
Dahlén, Micael
12
Dens, Nathalie
12
Goldsmith, Ronald E.
12
Kaiser, Harry M.
12
Mattila, Anna S.
12
Tonsor, Glynn T.
12
Wu, Linwan
12
Berger, Jonah
11
Choi, Yung Kyun
11
Diehl, Sandra
11
Dubé, Jean-Pierre
11
Ghose, Anindya
11
Grewal, Dhruv
11
Handel, Benjamin R.
11
Nayga, Rodolfo M.
11
Stafford, Marla Royne
11
Wilbur, Kenneth C.
11
Allcott, Hunt
10
Bronnenberg, Bart J.
10
Cawley, John H.
10
Chan, Kara
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Kaplan, Greg
10
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National Bureau of Economic Research
66
American Marketing Association
13
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
7
Friedrich-Schiller-Universität Jena
5
IGI Global
4
USA / Bureau of Foreign and Domestic Commerce
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Deutschland / Bundeswehr / Universität Hamburg
2
Federal Reserve Bank of New York
2
Fördergesellschaft Marketing an der Universität Augsburg
2
INSEAD
2
NetLibrary, Inc
2
Technische Universität Braunschweig
2
USA / Economic Research Service
2
Verlag Dr. Kovač
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
American Management Asssociations
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Berliner Wissenschafts-Verlag
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
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1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
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Working paper / National Bureau of Economic Research, Inc.
249
Journal of business research : JBR
189
Journal of consumer research : JCR ; an interdisciplinary bimonthly
169
International journal of advertising : the review of marketing communications
127
Journal of retailing and consumer services
118
Journal of marketing communications
112
Psychology & marketing
106
Journal of advertising research
92
International journal of advertising : the quarterly review of marketing communications
81
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
72
International journal of hospitality management
67
Journal of fashion marketing and management
66
NBER working paper series
65
The journal of consumer marketing
60
Journal of promotion management : JPM
55
International journal of consumer studies
54
Journal of international consumer marketing
54
Journal of promotion management : innovations in planning and applied research
54
International journal of internet marketing and advertising : IJIMA
51
Journal of advertising : official publication of the American Academy of Advertising
48
American journal of agricultural economics
43
European journal of marketing : EJM
43
Journal of advertising
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
The American economic review
38
Journal of marketing
37
Journal of marketing research : JMR
37
Asia Pacific journal of marketing and logistics
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of business ethics : JOBE
36
International journal of retail & distribution management
34
Journal of marketing theory and practice
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
34
Young consumers : insight and ideas for responsible marketers
34
Journal of sport management : the official journal of the North American Society of Sport Management
32
Journal of the Academy of Marketing Science
32
Health marketing quarterly
31
Marketing letters : a journal of research in marketing
31
Journal of consumer behaviour : an international research review
30
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Source
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ECONIS (ZBW)
7,743
EconStor
74
OLC EcoSci
13
USB Cologne (business full texts)
1
USB Cologne (EcoSocSci)
1
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1
Personification in
advertising
: using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
2
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
3
Marketing
communication
strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
4
The influence of DMO
advertising
on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
5
The impact of price level and appeal type in hotel
advertising
: a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
6
Advertising
in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
7
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print
advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
8
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
9
The impact of consumer multi-homing on
advertising
markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
10
Reklam - en objuden gäst? : allmänhetens uppfattningar om reklam i morgonpress och tv
Grusell, Marie
-
2008
Persistent link: https://www.econbiz.de/10003650364
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