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Konsumentenverhalten
Werbung
13,805
Advertising
11,275
Emotion
10,581
Consumer behaviour
6,446
Werbewirkung
4,307
Advertising effects
4,232
Theorie
2,559
Theory
2,503
Internet marketing
2,031
Online-Marketing
2,031
Wirtschaftspsychologie
1,906
Economic psychology
1,659
USA
1,474
Brand management
1,433
Markenführung
1,412
advertising
1,403
Deutschland
1,335
United States
1,297
Werbepsychologie
1,179
Marketing
1,161
Cognition
1,148
Kognition
1,140
Experiment
1,080
Psychology of advertising
1,058
Persönlichkeitspsychologie
1,008
Personality psychology
1,001
Relationship marketing
967
Social Web
959
Social web
958
Beziehungsmarketing
957
Markenimage
930
Brand image
920
Germany
882
Intelligenz
857
Customer satisfaction
840
Intelligence
835
Kundenzufriedenheit
830
Marketingmanagement
783
Markenartikel
782
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1,044
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5,002
Book / Working Paper
1,321
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17
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Article in journal
4,747
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Graue Literatur
258
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Working Paper
203
Arbeitspapier
189
Hochschulschrift
179
Thesis
129
Collection of articles of several authors
73
Sammelwerk
73
Aufsatzsammlung
43
Bibliografie enthalten
36
Bibliography included
36
Conference paper
29
Konferenzbeitrag
29
Konferenzschrift
29
Lehrbuch
27
Textbook
21
Collection of articles written by one author
18
Sammlung
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Conference proceedings
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Fallstudie
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12
Ratgeber
7
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6
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6
Marktinformation
6
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6
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4
Handbuch
4
Bibliografie
3
Fallstudiensammlung
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3
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English
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German
305
French
7
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Septianto, Felix
42
Bagozzi, Richard P.
22
Han, Heesup
21
Eisend, Martin
18
Gierl, Heribert
18
Loureiro, Sandra Maria Correia
16
Pelsmacker, Patrick de
16
Kemp, Elyria
14
Mattila, Anna S.
14
Phau, Ian
14
Taylor, Charles Raymond
14
Wu, Linwan
13
Dahlén, Micael
12
Jang, Soocheong
12
Pham, Michel T.
12
Prashar, Sanjeev
12
Sarkar, Abhigyan
12
Yoon, Sukki
12
Chan, Kara
11
Diehl, Sandra
11
Thaichon, Park
11
Torres, Ivonne M.
11
Yoon, Hye Jin
11
Dens, Nathalie
10
Huber, Frank
10
Krishna, Aradhna
10
Prayag, Girish
10
Rosengren, Sara
10
Wilbur, Kenneth C.
10
Williams, Patti
10
Zúñiga, Miguel Ángel
10
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Hudders, Liselot
9
Junaid, Muhammad
9
MacInnis, Deborah J.
9
Meyer, Frederik
9
Rucker, Derek D.
9
Sahni, Navdeep S.
9
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Springer Fachmedien Wiesbaden
13
National Bureau of Economic Research
10
Axel-Springer-Verlag
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Books on Demand GmbH <Norderstedt>
2
Edward Elgar Publishing
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
International Association for Research in Economic Psychology
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Econ Verlag
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
European Colloquium on Economic Psychology <3, 1978, Augsburg>
1
Europäische Kommission / Generaldirektion Binnenmarkt und Finanzdienste
1
Europäische Kommission / Generaldirektion Verbraucherpolitik und Gesundheitsschutz
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
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Journal of business research : JBR
257
Journal of retailing and consumer services
161
International journal of advertising : the review of marketing communications
134
Journal of marketing communications
114
Psychology & marketing
106
International journal of hospitality management
88
Journal of consumer research : JCR ; an interdisciplinary bimonthly
85
Journal of advertising research
77
International journal of advertising : the quarterly review of marketing communications
76
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
66
Journal of promotion management : innovations in planning and applied research
62
European journal of marketing : EJM
55
Journal of promotion management : JPM
54
The journal of brand management : an international journal
49
International journal of internet marketing and advertising : IJIMA
47
Journal of marketing research : JMR
46
International journal of consumer studies
45
Tourism management : research, policies, practice
44
Journal of advertising
43
Journal of advertising : official publication of the American Academy of Advertising
43
The journal of product & brand management
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
Marketing letters : a journal of research in marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of hospitality marketing & management
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of travel and tourism marketing
35
European journal of marketing
34
The journal of services marketing
33
Asia Pacific journal of marketing and logistics
32
Journal of business ethics : JOBE
31
International journal of contemporary hospitality management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
The journal of consumer marketing
30
Health marketing quarterly
28
Journal of marketing
28
Journal of current issues and research in advertising : JCIRA
27
Journal of international consumer marketing
27
SpringerLink / Bücher
25
The service industries journal
25
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Source
All
ECONIS (ZBW)
6,321
EconStor
17
USB Cologne (EcoSocSci)
2
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1
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
2
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
3
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
Emotional experience and
advertising
effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
6
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
7
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions,
advertising
and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
8
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
Saved in:
9
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
10
Spreading joy : examining the effects of smiling models on consumer joy and attitudes
Berg, Hanna
;
Söderlund, Magnus
;
Lindström, Annika
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 459-469
Persistent link: https://www.econbiz.de/10011485848
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