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Konsumentenverhalten
Relationship marketing
25,943
Beziehungsmarketing
25,268
Internet
21,716
Social Web
20,295
Social web
20,264
Consumer behaviour
14,072
Electronic Commerce
7,646
E-commerce
7,100
Online-Marketing
7,092
Internet marketing
7,029
Customer satisfaction
5,826
Kundenzufriedenheit
5,750
Deutschland
5,129
Corporate reputation
4,952
Firmenimage
4,869
Germany
4,830
Theorie
4,527
Theory
4,469
Service quality
4,344
Dienstleistungsqualität
4,333
Brand management
4,332
Markenführung
4,325
Online-Handel
3,368
Online retailing
3,358
USA
2,998
Markenimage
2,928
Brand image
2,926
United States
2,891
Viral marketing
2,732
Virales Marketing
2,728
Marketingmanagement
2,692
Marketing management
2,667
Soziales Netzwerk
2,621
Lieferantenmanagement
2,452
Supplier relationship management
2,450
Social network
2,431
Welt
2,309
World
2,275
Vertrauen
2,148
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Undetermined
6,932
Free
2,469
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Article
11,350
Book / Working Paper
2,543
Journal
3
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Article in journal
10,572
Aufsatz in Zeitschrift
10,572
Aufsatz im Buch
735
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735
Graue Literatur
419
Non-commercial literature
419
Hochschulschrift
365
Working Paper
308
Arbeitspapier
298
Thesis
270
Conference paper
121
Konferenzbeitrag
121
Collection of articles of several authors
119
Sammelwerk
119
Aufsatzsammlung
87
Case study
32
Fallstudie
32
Konferenzschrift
32
Collection of articles written by one author
27
Sammlung
27
Lehrbuch
20
Bibliografie enthalten
19
Bibliography included
19
Reprint
15
Handbook
14
Handbuch
14
Textbook
14
Conference proceedings
13
Ratgeber
9
Guidebook
8
Glossar enthalten
7
Glossary included
7
Festschrift
5
Amtsdruckschrift
3
Government document
3
Mehrbändiges Werk
3
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3
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3
Statistik
3
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2
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English
13,216
German
675
French
9
Polish
3
Czech
1
Italian
1
Dutch
1
Romanian
1
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Han, Heesup
43
Hollebeek, Linda D.
37
Loureiro, Sandra Maria Correia
31
Mattila, Anna S.
31
Verhoef, Peter C.
30
Kumar, V.
25
Huber, Frank
24
Usman, Osly
24
Bauer, Hans H.
23
Dwivedi, Yogesh Kumar
23
Bang, Nguyen
22
Rather, Raouf Ahmad
22
Filieri, Raffaele
21
Grewal, Dhruv
21
Prentice, Catherine
20
Klaus, Philipp
19
Swoboda, Bernhard
19
Khan, Imran
18
Melewar, T. C.
18
Quach, Sara
18
Ahn, Jiseon
17
Das, Gopal
17
Gil Saura, Irene
17
Herrmann, Andreas
17
Ko, Eunju
17
Wiedmann, Klaus-Peter
17
Wong, IpKin Anthony
17
Balaji, M. S.
16
Gustafsson, Anders
16
Hennig-Thurau, Thorsten
16
Sauer, Nicola E.
16
Schramm-Klein, Hanna
16
Veloutsou, Cleopatra
16
Vrontis, Demetris
16
Walsh, Gianfranco
16
Wangenheim, Florian von
16
Bilgihan, Anil
15
Flavián Blanco, Carlos
15
Hyun, Sunghyup Sean
15
Lemon, Katherine N.
15
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Springer Fachmedien Wiesbaden
14
IGI Global
11
American Marketing Association
10
National Bureau of Economic Research
4
Universität Mannheim
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Center of Market Oriented Product and Production Management
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Friedrich-Schiller-Universität Jena
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bertelsmann Stiftung
1
Books on Demand GmbH <Norderstedt>
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Ekonomski Institut Zagreb
1
European Marketing Academy
1
European University Institute / Department of Economics
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fraunhofer-Informationszentrum Raum und Bau
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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Published in...
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Journal of retailing and consumer services
610
Journal of business research : JBR
536
International journal of hospitality management
194
The journal of product & brand management
132
The journal of services marketing
128
Psychology & marketing
123
International journal of internet marketing and advertising : IJIMA
117
The journal of brand management : an international journal
113
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
104
Journal of travel and tourism marketing
101
Cogent business & management
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
Asia Pacific journal of marketing and logistics
95
Journal of the Academy of Marketing Science
94
International journal of contemporary hospitality management
92
Journal of hospitality marketing & management
91
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
87
Journal of strategic marketing
82
Technological forecasting & social change : an international journal
82
Journal of internet commerce
78
International journal of electronic marketing and retailing : IJEMR
77
The service industries journal
76
Journal of marketing
75
Marketing intelligence & planning
72
International journal of consumer studies
71
Journal of marketing communications
71
Journal of retailing
71
Tourism management : research, policies, practice
71
European journal of marketing : EJM
70
Journal of promotion management : innovations in planning and applied research
70
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
68
International journal of retail & distribution management
66
The international review of retail, distribution and consumer research
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of service management
59
SpringerLink / Bücher
59
Journal of marketing management : MM
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Management science : journal of the Institute for Operations Research and the Management Sciences
57
International journal of business information systems : IJBIS
55
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Source
All
ECONIS (ZBW)
13,877
EconStor
11
OLC EcoSci
6
USB Cologne (EcoSocSci)
2
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1
Factors identification of online reputation and relationship with trust : a study of generation Y
Gupta, Rashik
;
Ponnuru, Karteek Ramalinga
;
Kumar, Anil
; …
- In:
International journal of business information systems : …
26
(
2017
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011856427
Saved in:
2
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
3
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
4
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
5
The effect of social media on customer loyalty and company performance of insurance industry
Delafrooz, Narges
;
Zendehdel, Marzieh
;
Fathipoor, Maryam
- In:
International journal of economics and financial issues …
7
(
2017
)
3
,
pp. 254-264
Persistent link: https://www.econbiz.de/10011819870
Saved in:
6
Relationships among customer loyalty, customer satisfaction, corporate image and behavioural intention on social media for a corporation
Lv, Haixia
;
Yu, Guang
;
Wu, Gang
- In:
International journal of information technology and …
17
(
2018
)
3
,
pp. 170-183
Persistent link: https://www.econbiz.de/10011896613
Saved in:
7
The race for online reputation : implications for platforms, firms, and consumers
Yang, Mingwen
;
Zheng, Zhiqiang
;
Mookerjee, Vijay S.
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1262-1280
Persistent link: https://www.econbiz.de/10012805165
Saved in:
8
Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios
;
Lappas, Theodoros
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
Saved in:
9
SIP-based VoIP anomaly detection engine using DTV and ONR
Banu, Saira
;
Mehata, K. M.
- In:
International journal of networking and virtual …
19
(
2018
)
2/3/4
,
pp. 234-256
Persistent link: https://www.econbiz.de/10011981155
Saved in:
10
Determining the reliability and validity of online reputation databases for lodging : Booking.com, TripAdvisor, and HolidayCheck
Rodríguez-Díaz, Manuel
;
Espino Rodríguez, Toms F.
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
3
,
pp. 261-274
Persistent link: https://www.econbiz.de/10011912209
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