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Factors identification of online reputation and relationship with trust : a study of generation Y
Gupta, Rashik; Ponnuru, Karteek Ramalinga; Kumar, Anil; … - In: International journal of business information systems : … 26 (2017) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011856427
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Real-time brand reputation tracking using social media
Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
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How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna; Arora, Nilesh - In: Journal of global marketing 35 (2022) 3, pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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The effect of social media on customer loyalty and company performance of insurance industry
Delafrooz, Narges; Zendehdel, Marzieh; Fathipoor, Maryam - In: International journal of economics and financial issues … 7 (2017) 3, pp. 254-264
Persistent link: https://www.econbiz.de/10011819870
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Relationships among customer loyalty, customer satisfaction, corporate image and behavioural intention on social media for a corporation
Lv, Haixia; Yu, Guang; Wu, Gang - In: International journal of information technology and … 17 (2018) 3, pp. 170-183
Persistent link: https://www.econbiz.de/10011896613
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The race for online reputation : implications for platforms, firms, and consumers
Yang, Mingwen; Zheng, Zhiqiang; Mookerjee, Vijay S. - In: Information systems research : ISR 32 (2021) 4, pp. 1262-1280
Persistent link: https://www.econbiz.de/10012805165
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Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios; Lappas, Theodoros - In: Information systems research : ISR 31 (2020) 2, pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
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SIP-based VoIP anomaly detection engine using DTV and ONR
Banu, Saira; Mehata, K. M. - In: International journal of networking and virtual … 19 (2018) 2/3/4, pp. 234-256
Persistent link: https://www.econbiz.de/10011981155
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Determining the reliability and validity of online reputation databases for lodging : Booking.com, TripAdvisor, and HolidayCheck
Rodríguez-Díaz, Manuel; Espino Rodríguez, Toms F. - In: Journal of vacation marketing : an international journal 24 (2018) 3, pp. 261-274
Persistent link: https://www.econbiz.de/10011912209