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Konsumentenverhalten
Consumer behaviour
19
Sportmarketing
19
Sports marketing
19
Professional sports
16
Profisport
16
Sport
11
Sports
11
Sport organization
9
Sportorganisation
9
USA
8
United States
8
Brand management
7
Markenführung
7
Sport event
7
Sportveranstaltung
7
Ball game
5
Ballsport
5
Brand image
5
Markenimage
5
Arbeitsgruppe
4
Japan
4
Motivation
4
Sponsoring
4
Sponsorship
4
Team
4
Beziehungsmarketing
3
Football
3
Fußball
3
Relationship marketing
3
Satisfaction
3
Team identification
3
Zufriedenheit
3
Athletes
2
Brand extension
2
CSR motive
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer satisfaction
2
Dienstleistungsqualität
2
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Undetermined
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Article
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Aufsatz in Zeitschrift
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English
19
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James, Jeffrey D.
13
Matsuoka, Hirotaka
4
Yoshida, Masayuki
3
Delia, Elizabeth B.
2
Ross, Stephen D.
2
Walsh, Patrick
2
Yamashita, Rei
2
Adachi, Natsumi
1
Almeida, Victor Manoel Cunha de
1
Anderson, Dean
1
Andrew, Damon P. S.
1
Calapez, André
1
Casper, Jonathan M.
1
Cronin, J. J.
1
Du, James
1
Gordon, Brian
1
Gordon, Brian S.
1
Greenwell, T. Christopher
1
Heere, Bob
1
Kang, Taeahn
1
Kanters, Michael A.
1
Kim, Jeeyoon
1
Kim, Jun Woo
1
Kim, Seungmo
1
Kim, Yongjae
1
Kim, Yu Kyoum
1
Kinoshita, Keita
1
Kwon, Hyungil
1
Maxwell, Heather D.
1
McLeod, Christopher M.
1
O'Neal, Nick
1
Pu, Haozhou
1
Pyun, Do Young
1
Ribeiro, Tiago
1
Robinson, Matthew
1
Trail, Galen T.
1
Wann, Daniel L.
1
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International journal of sports marketing & sponsorship
4
Sport management review
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of sport management and marketing : IJSMM
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
19
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1
The impact of team identification on ice hockey brand associations
Ross, Stephen D.
;
Walsh, Patrick
;
Maxwell, Heather D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 196-210
Persistent link: https://www.econbiz.de/10003816851
Saved in:
2
An examination of the psychological and consumptive behaviors of sport video gamers
Kim, Yongjae
;
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003763438
Saved in:
3
Esports and Olympic Games : a cross-cultural exploration of the player support behaviour towards the Olympics
Ribeiro, Tiago
;
Almeida, Victor Manoel Cunha de
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014377668
Saved in:
4
How does spectator marketing in women's leagues differ from that in men’s leagues?
Adachi, Natsumi
;
Yamashita, Rei
;
Matsuoka, Hirotaka
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012990270
Saved in:
5
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
6
Sponsoring many or few sports properties? : moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014227500
Saved in:
7
Sport and happiness : understanding the relations among sport consumption activities, long- and short-term subjective well-being, and psychological need fulfillment
Kim, Jeeyoon
;
James, Jeffrey D.
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011998390
Saved in:
8
An examination of Oliver’s product loyalty framework
Trail, Galen T.
;
James, Jeffrey D.
;
Kwon, Hyungil
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 94-109
Persistent link: https://www.econbiz.de/10011578567
Saved in:
9
Fan community identification : an empirical examination of its outcomes in Japanese professional sport
Yoshida, Masayuki
;
Gordon, Brian
;
Heere, Bob
;
James, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011304056
Saved in:
10
The distant fan segment : exploring motives and psychological connection of International National Basketball Association fans
Pu, Haozhou
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 418-438
Persistent link: https://www.econbiz.de/10011821800
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