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Konsumentenverhalten
USA
330,248
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291,669
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82,953
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50,490
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49,720
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18,452
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17,565
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16,902
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14,277
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11,008
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10,986
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10,858
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9,827
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9,261
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9,010
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8,811
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8,606
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8,430
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8,205
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8,039
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7,999
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7,939
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7,586
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7,559
Kanada
7,481
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7,389
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7,370
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7,353
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7,251
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7,134
Canada
6,996
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6,955
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6,916
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6,878
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144
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50,407
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7,365
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6,386
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5,905
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4,950
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2,369
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1,709
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1,047
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627
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541
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541
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337
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296
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Han, Heesup
117
Belk, Russell W.
111
Mattila, Anna S.
100
Grunert, Klaus G.
93
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Loureiro, Sandra Maria Correia
68
Nayga, Rodolfo M.
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Stavins, Joanna
67
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Kim, Jungkeun
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
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National Bureau of Economic Research
518
Springer Fachmedien Wiesbaden
86
OECD
46
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
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Friedrich-Schiller-Universität Jena
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INSEAD
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Universität Mannheim
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Christian-Albrechts-Universität zu Kiel
10
Nomos Verlagsgesellschaft
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
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Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
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European University Institute / Department of Economics
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Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
745
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
302
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
79,843
EconStor
541
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
The welfare and equity implications of competition in television broadcasting : the role of viewer tastes
Liu, Yong
;
Putler, Daniel S.
;
Weinberg, Charles B.
- In:
Journal of cultural economics
30
(
2006
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10003363760
Saved in:
2
Measuring consumer preferences for video content provision via cord-cutting behavior
Prince, Jeff
;
Greenstein, Shane M.
- In:
Journal of economics & management strategy : JEMS
26
(
2017
)
2
,
pp. 293-317
Persistent link: https://www.econbiz.de/10011732602
Saved in:
3
Werbung und Festplattenrecorder : kann Werbung auch im Schnelldurchlauf wirken?
Stipp, Horst
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 299-306
Persistent link: https://www.econbiz.de/10003731130
Saved in:
4
Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke
;
Bennett, Gregg
;
Leigh, James H.
- In:
Journal of sport management : the official journal of …
23
(
2009
)
4
,
pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
Saved in:
5
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
6
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Saved in:
7
The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.
;
Silverblatt, Ronnie
;
Becerra, …
- In:
International journal of e-business research : an …
6
(
2010
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003977143
Saved in:
8
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Saved in:
9
Primacy effect or recency effect? : a long-term memory test of Super Bowl commercials
Li, Cong
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10003943315
Saved in:
10
Antidepressant advertising effects on drug knowledge and drug seeking
Callaghan, Glenn M.
;
Laraway, Sean
;
Snycerski, Susan
; …
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 267-272
Persistent link: https://www.econbiz.de/10009765036
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