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Konsumentenverhalten
Knowledge management
23,689
Wissensmanagement
22,960
Marketingmanagement
17,094
Marketing management
16,505
Knowledge transfer
8,458
Wissenstransfer
8,368
Innovation
4,654
Theorie
4,613
Theory
4,574
Knowledge
4,450
Wissen
4,295
Empirische Methode
4,140
Empirical method
4,059
Marketing
3,771
Deutschland
3,706
Innovationsmanagement
3,418
Learning organization
3,402
Lernende Organisation
3,401
Germany
3,348
Innovation management
3,268
Consumer behaviour
3,135
USA
2,843
United States
2,748
Relationship marketing
2,617
Beziehungsmarketing
2,591
Intelligence
2,275
Unternehmenserfolg
2,253
Firm performance
2,229
Strategisches Management
2,186
Intelligenz
2,158
SME
1,882
Strategic management
1,881
KMU
1,873
knowledge management
1,638
Social Web
1,519
Social web
1,518
Brand management
1,489
Markenführung
1,472
Multinationales Unternehmen
1,414
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Undetermined
1,072
Free
427
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Article
2,128
Book / Working Paper
971
Journal
4
Type of publication (narrower categories)
All
Article in journal
1,916
Aufsatz in Zeitschrift
1,916
Hochschulschrift
245
Aufsatz im Buch
216
Book section
216
Thesis
188
Graue Literatur
151
Non-commercial literature
151
Working Paper
90
Arbeitspapier
85
Collection of articles of several authors
82
Sammelwerk
82
Aufsatzsammlung
57
Bibliografie enthalten
48
Bibliography included
48
Konferenzschrift
36
Lehrbuch
30
Textbook
30
Case study
27
Fallstudie
27
Conference paper
22
Konferenzbeitrag
22
Conference proceedings
16
Reprint
15
Collection of articles written by one author
14
Sammlung
14
Ratgeber
11
Guidebook
10
Handbook
10
Handbuch
10
Glossar enthalten
8
Glossary included
8
Mehrbändiges Werk
5
Multi-volume publication
5
Festschrift
4
Interview
3
Accompanied by computer file
2
CD-ROM, DVD
2
Elektronischer Datenträger als Beilage
2
Forschungsbericht
1
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English
2,656
German
430
Polish
11
French
5
Hungarian
1
Portuguese
1
Russian
1
Turkish
1
Undetermined
1
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Author
All
Wiedmann, Klaus-Peter
11
Bauer, Hans H.
10
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Best, Roger J.
8
Homburg, Christian
8
Ko, Eunju
8
Spann, Martin
8
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Kumar, V.
7
Melewar, T. C.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Vrontis, Demetris
7
Bruwer, Johan
6
Dwivedi, Yogesh Kumar
6
Eisend, Martin
6
Foxall, Gordon R.
6
Krishna, Aradhna
6
Loureiro, Sandra Maria Correia
6
Mothersbaugh, David L.
6
Pauwels, Koen
6
Pérez, Andrea
6
Rajagopal
6
Rohm, Andrew J.
6
Smith, N. Craig
6
Sultan, Fareena
6
Verhoef, Peter C.
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Chintagunta, Pradeep K.
5
Gao, Tao
5
Keller, Kevin Lane
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
Nasiry, Javad
5
Neslin, Scott A.
5
Regier, Stefanie
5
Schmidt, Klaus M.
5
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American Marketing Association
26
Books on Demand GmbH <Norderstedt>
5
Springer Fachmedien Wiesbaden
5
Information Resources Management Association
4
European Society for Opinion and Marketing Research
3
IGI Global
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Deutschland / Bundeswehr / Universität Hamburg
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Informationszentrum Raum und Bau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Global Islamic Marketing Conference <13., 2022, Istanbul>
1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
Heinrich-Böll-Stiftung
1
INSEAD
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Instytut Badań Gospodarczych
1
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Published in...
All
Journal of business research : JBR
82
Journal of retailing and consumer services
54
Journal of marketing communications
37
SpringerLink / Bücher
36
Journal of marketing
28
European journal of marketing : EJM
27
The journal of product & brand management
26
The journal of brand management : an international journal
25
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
23
Journal of retailing
22
Marketing intelligence & planning
22
Asia Pacific journal of marketing and logistics
21
Journal of strategic marketing
20
Psychology & marketing
20
Journal of Islamic marketing : JIMA
19
Gabler Edition Wissenschaft
18
Industrial marketing management : the international journal for industrial and high-tech firms
18
The journal of consumer marketing
18
Business horizons
17
International journal of internet marketing and advertising : IJIMA
16
International journal of advertising : the review of marketing communications
15
MSI reports : working paper series
15
Springer eBook Collection
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
The journal of business & industrial marketing
14
Cogent business & management
13
International journal of retail & distribution management
13
Journal of Islamic marketing
13
Journal of marketing theory and practice
13
Marketing letters : a journal of research in marketing
13
Europäische Hochschulschriften / 5
12
International journal of hospitality management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International review on public and non-profit marketing
12
Journal of consumer behaviour : an international research review
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing research : JMR
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
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ECONIS (ZBW)
3,096
EconStor
6
USB Cologne (EcoSocSci)
1
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1
Feeling superior : the impact of loyalty program structure on
customers
' perceptions of status
Nunes, Joseph C.
;
Drèze, Xavier
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003727168
Saved in:
2
Das ECID-Modell : fünf Kaufentscheidungstypen als Grundlage der strategischen Unternehmensplanung
Kraigher-Krainer, Jörg
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003571633
Saved in:
3
Kundenverhalten bei Nichtverfügbarkeit von Artikeln im Einzelhandel
Hegenbart, Thomas
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003817131
Saved in:
4
Online
customers
' cognitive differences and their impact on the success of recommendation agents
Wang, Hui-chih
;
Doong, Her-sen
- In:
Information & management : the internat. journal of …
47
(
2010
)
2
,
pp. 109-114
Persistent link: https://www.econbiz.de/10003962590
Saved in:
5
Brain View : [warum
Kunden
kaufen]
Häusel, Hans-Georg
-
2012
-
3. Aufl,
Persistent link: https://www.econbiz.de/10009718128
Saved in:
6
Kundenempfehlungen als Marketinginstrument
Helm, Sabrina
-
2000
Persistent link: https://www.econbiz.de/10001467555
Saved in:
7
Identifying hidden needs : creating breakthrough products
Goffin, Keith
;
Lemke, Fred
-
2010
Persistent link: https://www.econbiz.de/10008667698
Saved in:
8
Regional differences of country image effect in Chinese market
Li, Dongjin
;
An, Shenghui
;
Ahn, Jongseok
- In:
Nankai business review international
1
(
2010
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10003971961
Saved in:
9
Geld-zurück-Garantien : eine empirische Wirkungsanalyse aus Konsumentensicht
Vieth, Matthias
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013280968
Saved in:
10
Geld-zurück-Garantien : eine empirischeWirkungsanalyse aus Konsumentensicht
Vieth, Matthias
-
2009
Persistent link: https://www.econbiz.de/10013515707
Saved in:
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