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Customer Knowledge Management : durch systematische Integration von Kundenwissen die Innovationskraft steigern
Korell, Markus (ed.); Schaschke, Michaela (contributor) - 2007
Persistent link: https://www.econbiz.de/10003525813
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Product knowledge in an interdisciplinary context : analysing product meanings among the member roles of the marketing channel
Lautamäki, Satu - 2000
Persistent link: https://www.econbiz.de/10001436255
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Evaluating information technology systems using consumer surveys : the role of personal product knowledge
Byun, Sookeun - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 117-125
Persistent link: https://www.econbiz.de/10011963934
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A tutorial in consumer researh : knowledge creation and knowledge appreciation in deductive-conceptual consumer research
Janiszewski, Chris A.; Labroo, Aparna A.; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 43 (2016) 2, pp. 200-209
Persistent link: https://www.econbiz.de/10011550954
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Application of data mining techniques for proper design of knowledge repository
Anis, M. Z.; Mukherjee, Arijit; Roy, B. K. - In: Journal of information & knowledge management : JIKM 6 (2007) 3, pp. 201-209
Persistent link: https://www.econbiz.de/10003628926
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KDD und Data Mining als Hilfsmittel zur Entscheidungsunterstützung
Säuberlich, Frank - 2000
Persistent link: https://www.econbiz.de/10001476631
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Integrating General Environmental Knowledge and Eco-Label Knowledge in Understanding Ecologically Conscious Consumer Behavior
Taufique, Khan - 2018
-environmental consumer behavior. Using the Theory of Reasoned Action (TRA) as a guiding framework, this study takes a fresh look at attitude …
Persistent link: https://www.econbiz.de/10012923017
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The embodiment of consumer knowledge
Llewellyn, Nick - In: Journal of consumer research : JCR ; an … 48 (2021) 2, pp. 212-234
Persistent link: https://www.econbiz.de/10012620032
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The desire for consumption knowledge
Clarkson, Joshua J.; Janiszewski, Chris A.; Cinelli, … - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1313-1329
Persistent link: https://www.econbiz.de/10009740310
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Preference for practical versus theoretical knowledge : conceptualization and consumer behavior predictions
Yang, Haiyang; Carmon, Ziv; Simonson, Itamar - In: Continuing to broaden the marketing concept : making …, (pp. 171-192). 2020
Persistent link: https://www.econbiz.de/10012321158