Product knowledge in an interdisciplinary context : analysing product meanings among the member roles of the marketing channel
Satu Lautamäki
| Year of publication: |
2000
|
|---|---|
| Authors: | Lautamäki, Satu |
| Publisher: |
Vaasa : Univ. Wasaensis |
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Vertriebsweg | Distribution channel | USA | United States | Wissensmanagement | Knowledge management |
| Extent: | 225 S graph. Darst |
|---|---|
| Series: | Acta Wasaensia. - Vaasa, ISSN 0355-2667, ZDB-ID 121697-1. - Vol. 75 Acta Wasaensia / Business administration. - Vaasa, ISSN 1235-7871, ZDB-ID 1029167-2. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Zugl.: Vaasa, Univ., Diss |
| Notes: | Literaturverz. S. 208 - 223 |
| ISBN: | 951-683-830-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001436255