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Konsumentenverhalten
Werbung
14,650
Advertising
10,634
Consumer behaviour
4,868
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4,619
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4,563
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764
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704
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698
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Septianto, Felix
25
Eisend, Martin
19
Gierl, Heribert
16
Dahlén, Micael
14
Kvasnicka, Michael
14
Mullainathan, Sendhil
14
Anger, Silke
13
Pelsmacker, Patrick de
13
Siedler, Thomas
13
Taylor, Charles Raymond
13
Wu, Linwan
13
Yoon, Sukki
13
Torres, Ivonne M.
12
Diehl, Sandra
11
Rosengren, Sara
11
Yoon, Hye Jin
11
Dens, Nathalie
10
Evans, Nathaniel J.
10
Hudders, Liselot
10
Stafford, Marla Royne
10
Wilson, Christopher
10
Zinman, Jonathan
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Boerman, Sophie C.
9
Chan, Kara
9
Dodoo, Naa Amponsah
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Ghose, Anindya
9
Jerath, Kinshuk
9
Reijmersdal, Eva A. van
9
Rozendaal, Esther
9
Sahni, Navdeep S.
9
Shin, Jiwoong
9
Wilbur, Kenneth C.
9
Zúñiga, Miguel Ángel
9
Baek, Tae Hyun
8
Bang Nguyen Viet
8
Belk, Russell W.
8
Saffer, Henry
8
Bellman, Steven
7
Chintagunta, Pradeep K.
7
Dave, Dhaval
7
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National Bureau of Economic Research
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Axel-Springer-Verlag
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Springer Fachmedien Wiesbaden
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American Marketing Association
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Erasmus Research Institute of Management
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
IGI Global
2
OECD
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Winter Academic Conference <2021, Online>
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Akademia Ekonomiczna w Krakowie
1
American Management Association, Marketing Division
1
American Psychological Association
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Bureau of Agricultural Economics, Canberra (Australia)
1
Centre for Economic Policy Research
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Chambre de commerce et d'industrie de Paris
1
Christian-Albrechts-Universität zu Kiel
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1
Consumer Research Institute, inc.
1
Deutsche Verlags-Anstalt
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Deutsche Werbewissenschaftliche Gesellschaft
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Deutschland / Bundeswehr / Universität Hamburg
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Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
Economist Intelligence Unit
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Edward Elgar Publishing
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European Advertising Academy
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European Colloquium on Economic Psychology <3, 1978, Augsburg>
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Europäische Kommission / Statistisches Amt
1
Europäisches Parlament / Generaldirektion Interne Politikbereiche der Union / Direktion Bürgerrechte und Konstitutionelle Angelegenheiten
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International journal of advertising : the review of marketing communications
155
Journal of business research : JBR
134
Journal of marketing communications
117
International journal of advertising : the quarterly review of marketing communications
89
Journal of advertising research
69
Marketing science
63
Journal of promotion management : JPM
60
Journal of retailing and consumer services
60
Journal of promotion management : innovations in planning and applied research
55
Psychology & marketing
51
International journal of internet marketing and advertising : IJIMA
44
Journal of advertising
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
39
NBER working paper series
36
Journal of advertising : official publication of the American Academy of Advertising
35
European journal of marketing : EJM
34
International journal of consumer studies
34
Journal of current issues and research in advertising : JCIRA
34
Health marketing quarterly
33
Working paper / National Bureau of Economic Research, Inc.
31
Marketing letters : a journal of research in marketing
28
NBER Working Paper
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of consumer research : JCR ; an interdisciplinary bimonthly
27
Journal of international consumer marketing
26
Journal of current issues and research in advertising
24
Journal of global marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Asia Pacific journal of marketing and logistics
22
Journal of business ethics : JOBE
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of marketing
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
The journal of consumer marketing
21
European journal of marketing
20
Journal of marketing research : JMR
20
Young consumers : insight and ideas for responsible marketers
20
Marketing : ZFP ; journal of research and management
19
Marketing intelligence & planning
17
Australasian marketing journal
16
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ECONIS (ZBW)
4,868
EconStor
15
RePEc
1
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1
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10
of
4,884
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date (oldest first)
1
An economic assessment of the role of advertising in cigarette consumption
Alchin, Terry M.
-
1992
Persistent link: https://www.econbiz.de/10000137629
Saved in:
2
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia
;
Ratneshwar, Srinivasan
-
1993
Persistent link: https://www.econbiz.de/10000883452
Saved in:
3
Attitudinal and normative responses to advertising stimuli and vaping intentions
Brown, Abraham
;
Allison, Seamus
- In:
International journal of market research
63
(
2021
)
6
,
pp. 810-831
Persistent link: https://www.econbiz.de/10012794291
Saved in:
4
U.S. demand for tobacco products in a system framework
Zheng, Yuqing
;
Zhen, Chen
;
Dench, Daniel
;
Nonnemaker, …
- In:
Health economics
26
(
2017
)
8
,
pp. 1067-1086
Persistent link: https://www.econbiz.de/10011816070
Saved in:
5
Advertising, habit formation, and U.S. tobacco product demand
Zheng, Yuqing
;
Zhen, Chen
;
Nonnemaker, James
;
Dench, Daniel
- In:
American journal of agricultural economics
98
(
2016
)
4
,
pp. 1038-1054
Persistent link: https://www.econbiz.de/10011635233
Saved in:
6
Advertising and demand for addictive goods : the effects of e-cigarette advertising
Tuchman, Anna E.
- In:
Marketing science
38
(
2019
)
6
,
pp. 994-1022
Persistent link: https://www.econbiz.de/10012147192
Saved in:
7
Show and sell : studying the effects of branded cigarette product placement in tv shows on cigarette sales
Goli, Ali
;
Mummalaneni, Simha
;
Chintagunta, Pradeep K.
; …
- In:
Marketing science
41
(
2022
)
6
,
pp. 1163-1180
Persistent link: https://www.econbiz.de/10014316928
Saved in:
8
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
9
Using marketing frameworks to predict the effects of e-cigarette commercials on youth
Pike, James Russell
;
Miller, Stephen
;
Cappelli, Christopher
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10014302255
Saved in:
10
Rational addictive behavior and cigarette smoking
Chaloupka, Frank J.
-
1990
Persistent link: https://www.econbiz.de/10000786323
Saved in:
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