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Fake discounts drive real revenues in retail
Ngwe, Donald - 2018
Persistent link: https://www.econbiz.de/10011931556
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On the determination of advertising effectiveness : An empirical study of the German cigarette market
Reuijl, Jan C. - 1982
Persistent link: https://www.econbiz.de/10000559524
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Ich bin doch nicht blöd?! : Geiz ist geil!
Nickel, Volker - In: Zur Verantwortung von Unternehmen und Konsumenten, (pp. 95-99). 2008
Persistent link: https://www.econbiz.de/10003739421
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The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
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Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui; Yang, Muzhe - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
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When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal - In: Journal of promotion management : JPM 20 (2014) 2, pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
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How investors became consumers
McQuarrie, Edward F.; Statman, Meir - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 243-271
Persistent link: https://www.econbiz.de/10011561547
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Beyond content analysis : assessing fair balance in DTC pharmaceutical advertising
Davis, Joel J.; Meader, Aimee - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10003843607
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False Advertising
Rhodes, Andrew; Wilson, Christopher - 2015
Persistent link: https://www.econbiz.de/10011412784
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Legal, regulatory, and ethical issues in marketing and consumer behavior : special issue
In: Journal of business research : JBR 24 (1992) 4, pp. 281-375
Persistent link: https://www.econbiz.de/10001123240