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ECONIS (ZBW)
9
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1
Is
animation
effective for advertising offensive products? : insights from an internet advertising experiment
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of electronic marketing and …
6
(
2015
)
4
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011523788
Saved in:
2
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
3
Click me : an examination of the impact size, color, and design has on banner advertisements generating clicks
North, Michael
;
Ficorilli, Michael
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10011799565
Saved in:
4
VR and nostalgia : using
animation
in theme parks to enhance visitor engagement
Oh, Jae-Eun
;
Kong, Anthony
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
Saved in:
5
Effects of
animation
and rotoscoping in direct-to-consumer Rx TV advertising : how
animation
vs. rotoscoping vs. live action drive perceptions and attitudes toward drugs
O'Donoghue, Amie C.
;
Betts, Kevin R.
;
Parvanta, Sarah
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 397-413
Persistent link: https://www.econbiz.de/10012813776
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6
Does the relationship between brand attitude, brand attachment and purchase intention vary based on the type of prosocial expression-based brand emoji?
Jeon, Hye-Jin
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1180-1195
Persistent link: https://www.econbiz.de/10013429166
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7
Besitztumseffekte beim Kauf von Dienstleistungen - wie die Berührung physischer Objekte die Dienstleistungsbewertung beeinflusst
Nägele, Nora
-
2018
Persistent link: https://www.econbiz.de/10011943466
Saved in:
8
Tourist Test interchange fees for card payments : down or out?
Jonker, Nicole
;
Plooij, Mirjam
- In:
The journal of financial market infrastructures
1
(
2013
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10010197498
Saved in:
9
Determinants of length of stay : a parametric survival analysis
Menezes, Antonio
;
Moniz, Ana
- In:
Tourism analysis : an interdisciplinary tourism & …
16
(
2011
)
5
,
pp. 509-524
Persistent link: https://www.econbiz.de/10009500332
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