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The bride who decides : feminine rituals of bridal gown purchase as a rite of passage

Sykes, Katherine; Brace-Govan, Jan - In: Australasian marketing journal 23 (2015) 4, pp. 277-285

Persistent link: https://www.econbiz.de/10011419417

The senses in anthropological and marketing research : investigating a consumer-brand ritual holistically

Malefyt, Timothy de Waal - In: Journal of business anthropology 4 (2015) 1, pp. 5-30

consumption. This study integrates both views in an ethnographic investigation of a brand ritual. It examines the sensorial … dimensions and symbolic associations of a shaving ritual that foster skills and reformulate time, which inform culturally …

Persistent link: https://www.econbiz.de/10011485423

Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry

Dion, Delphine; Borraz, Stéphane - In: Journal of retailing and consumer services 22 (2015), pp. 77-84

Persistent link: https://www.econbiz.de/10010468495

Photo vs. art? : the design of consumption guidance in cultural food consumption

Wu, Luorong; Liu, Qing; Huang, Huiling; Yu, Xi - In: International journal of hospitality management 97 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012820032

Network ties and interaction rituals : an examination of social drinking

Veeck, Ann; Lancendorfer, Karen; Atkin, JoAnn L. - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 775-795

Persistent link: https://www.econbiz.de/10011935387

Using traditional rituals in hospitality to gain value : a study on the impact of Feng Shui

Ogilvie, Madeleine; Ng, Danny; Xiang, Erwei; Ryan, Maria M. - In: International journal of hospitality management 72 (2018), pp. 1-9

Persistent link: https://www.econbiz.de/10011872658

Cultural and Social Influences on Consumer Behavior : Uncertainty Avoidance, Rituals, and External Threats

Wang, Xuehua - 2023

products involved in the ritual. Consumer behavior is complex. Consumers are surrounded with various external threats such as …

Persistent link: https://www.econbiz.de/10014375090

Sacrifice and violence in the marketplace

Carrington, Michal - In: Marketing theory 22 (2022) 4, pp. 601-621

Persistent link: https://www.econbiz.de/10013435583

Ritual and environmental ineffectiveness : how psychological ownership of community drives environmental behavior

Tang, Yihui; Felix, Reto; Hinsch, Christian - In: Psychology & marketing 41 (2024) 4, pp. 860-879

Persistent link: https://www.econbiz.de/10014519044

How marketers and consumers synchronize temporal modes to cocreate ritual vitality

Bradford, Tonya Williams; Sherry, John F. - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 554-575

Persistent link: https://www.econbiz.de/10015047904