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Working the limits of method : the possibilities of critical reflexive practice in marketing and consumer research
Bettany, Shona; Woodruffe-Burton, Helen - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 661-679
Persistent link: https://www.econbiz.de/10003886218
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Working the limits of method : the possibilities of critical reflexive practice in marketing and consumer research
Bettany, Shona; Woodruffe-Burton, Helen - In: Expanding disciplinary space : on the potential of …, (pp. 27-44). 2013
Persistent link: https://www.econbiz.de/10010199671
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Die Konsumentenforschung im Marketing - Stärken und Schwächen aus Erfahrungssicht
Gröppel-Klein, Andrea - In: Deutschsprachige Marketingforschung : Bestandsaufnahme …, (pp. 79-95). 2000
Persistent link: https://www.econbiz.de/10001518864
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In defense of bumbling
Alba, Joseph W. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 981-987
Persistent link: https://www.econbiz.de/10009540270
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Science and semiotics : what's the relationship?
Lawes, Rachel - In: International journal of market research : JMRS ; the … 60 (2018) 6, pp. 573-588
Persistent link: https://www.econbiz.de/10011980253
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Individual choice behavior : a theoretical analysis
Luce, Robert Duncan - 1959
Persistent link: https://www.econbiz.de/10000542567
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Behavioral environments
Frantz, Roger S. (contributor) - 1991
Persistent link: https://www.econbiz.de/10000709307
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Behavioral resistance
Ansoff, Harry Igor - 1980
Persistent link: https://www.econbiz.de/10000099360
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Micromotives and macrobehavior
Schelling, Thomas C. - 1978 - 1. ed.
Persistent link: https://www.econbiz.de/10000075213
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Hull-Spence Behavior Theory as a paradigm for consumer behavior
Rossiter, John R.; Foxall, Gordon R. - In: Marketing theory 8 (2008) 2, pp. 123-141
Persistent link: https://www.econbiz.de/10003731419