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Exploring place image from visitors' expected and lived experiences : a discrete choice approach
Capitello, Roberta; Agnoli, Lara; Charters, Steve; … - In: Journal of customer behaviour 16 (2017) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10011757504
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Influences on brand selection decisions of staple goods : a study on toothpaste users of Khulna City
Sarker, Sandip; Yousuf, Salahuddin; Monzoor, Muhtarim Zubair - In: Journal of world economic research 2 (2013) 3, pp. 58-66
Persistent link: https://www.econbiz.de/10010422454
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Journal of Brand Management : year end review 2018
Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
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City branding : investigating a brand advocacy model for distinct segments
Sahin, Safak; Baloglu, Seyhmus - In: Journal of hospitality marketing & management 23 (2014) 3/4, pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
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Attributes of street markets as leisure destinations in growing cities
Rajagopal - In: International journal of leisure and tourism marketing … 2 (2011) 1, pp. 78-88
Persistent link: https://www.econbiz.de/10008824192
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Blog analyses of international visitors' interpretations of sights and own experiences in visiting three South American cities
Colt, Laura - In: Tourism sensemaking : strategies to give meaning to …, (pp. 1-37). 2011
Persistent link: https://www.econbiz.de/10009380987
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City events : short and serial reproduction effects on the city's image?
Gelders, Dave; Zuilen, Bart van - In: Corporate communications : an international journal 18 (2013) 1, pp. 110-118
Persistent link: https://www.econbiz.de/10009711775
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Antecedents customer decision to visit Yogyakarta as special regions in Indonesia
Kusumawati, Andriani; Rahayu, Karisma Sri; Putra, … - In: Cogent business & management 9 (2022) 1, pp. 1-12
This study aims to clarify the strategies implemented by the government in managing city branding and city image on behavioral interest and to prove the impact of intention to visit on the decision to visit. This research is explanatory research using a quantitative approach, namely conducting a...
Persistent link: https://www.econbiz.de/10014425813
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The effect of e-service quality on e-loyalty mediated by e-trust and brand image variables : a study on OVO E-Wallet application users in Malang City
Pratiwi, Lusiana; Sunaryo, Sunaryo; Mugiono - 2021
Persistent link: https://www.econbiz.de/10012659317