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Markenpolitik
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Konsumentenverhalten
Theorie
42
Theory
40
Markenartikel
35
Brand
33
Brand management
28
Deutschland
28
Markenführung
28
Consumer behaviour
27
Conjoint analysis
26
Conjoint-Analyse
26
Germany
25
Brand image
24
Markenimage
24
Erfolgsfaktor
12
Handelsmarke
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Marketing
12
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11
Success factor
11
Market research
10
Marktforschung
10
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10
Store brand
10
Bilanzielle Bewertung
9
Measurement
9
Estimation
8
Schätzung
8
Accounting valuation
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Bewertung
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Evaluation
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Markenpolitik
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Markenwert
7
Advertising effects
5
Allokation
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Herkunftsbezeichnung
5
Innovation
5
Preiselastizität
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Price elasticity
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Werbewirkung
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Sattler, Henrik
27
Schnittka, Oliver
7
Völckner, Franziska
7
Rao, Vithala R.
4
Ringle, Christian M.
4
Johnen, Marius
3
Bruno, Pascal
2
Erfgen, Carsten
2
Farsky, Mario
2
Fischer, Marc
2
Gedenk, Karen
2
Klein, Kristina
2
Relling, Marleen
2
Riediger, Claudia
2
Victoria Villeda, Isabel
2
Becker, Jan-Michael
1
Bruno, Hernan A.
1
Eggers, Felix
1
Helm, Roland
1
Hennig-Thurau, Thorsten
1
Henning, Victor
1
Hensel-Börner, Susanne
1
Huber, Frank
1
Höfer, Björn
1
Krüger, Beate
1
Lorth, Carina
1
Rellilng, Marleen
1
Schirm, Karsten
1
Steiner, Michael
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Szelig, Antonia
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Voelckner, Franziska
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Conjoint measurement : methods and applications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
2
Schmalenbach business review : sbr
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Brand management ; Vol. 3
1
Conjoint measurement : methods and applications ; with 91 tables
1
Essays on the effects of brand names and prices on consumer behavior
1
Innovation und Absatz
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
27
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1
Herkunfts- und Gütezeichen im Kaufentscheidungsprozeß : die Conjoint-Analyse als Instrument zur Bedeutungsbeurteilung
Sattler, Henrik
-
1990
Persistent link: https://www.econbiz.de/10000821898
Saved in:
2
Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland
;
Huber, Frank
;
Sattler, Henrik
;
Steiner, …
-
2008
Persistent link: https://www.econbiz.de/10003716931
Saved in:
3
Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 47-66)
.
2003
Persistent link: https://www.econbiz.de/10001997462
Saved in:
4
Hybrid individualized two-level choice-based conjoint (HIT-CBC): a new method for measuring preference structures with many attribute levels
Eggers, Felix
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 108-118
Persistent link: https://www.econbiz.de/10003866607
Saved in:
5
How important are brands? : a cross-category, cross-country study
Fischer, Marc
;
Völckner, Franziska
;
Sattler, Henrik
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 823-839
Persistent link: https://www.econbiz.de/10008665409
Saved in:
6
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 31-46)
.
2007
Persistent link: https://www.econbiz.de/10003544570
Saved in:
7
Consumer file sharing of motion pictures
Hennig-Thurau, Thorsten
;
Henning, Victor
;
Sattler, Henrik
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003564816
Saved in:
8
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
9
How important are brands? : a cross-category, cross-country study
Fischer, Marc
;
Voelckner, Franziska
;
Sattler, Henrik
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10003857396
Saved in:
10
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
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