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Konsumentenverhalten
Ratgeber
4,429
Sales promotion
1,958
Verkaufsförderung
1,956
Consumer behaviour
857
Deutschland
429
Sales-promotion
428
Management
348
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319
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319
Einzelhandel
299
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287
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258
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251
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229
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214
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176
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174
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167
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166
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164
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149
Selling
143
Germany
142
Erfolg
134
Klein- und Mittelbetrieb
129
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128
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Online retailing
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Online-Handel
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Internet marketing
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Usman, Osly
11
Rajagopal
7
Gedenk, Karen
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Kukar-Kinney, Monika
6
Bertini, Marco
5
Chugan, Pawan K.
5
Fam, Kim Shyan
5
Gázquez-Abad, Juan Carlos
5
Görtz, Gunnar
5
Mehta, Dr. Neha
5
Monroe, Kent B.
5
Natter, Martin
5
Neslin, Scott A.
5
Xia, Lan
5
Aydinli, Aylin
4
Barnhardt, Sharon
4
Bauer, Hans H.
4
Bogomolova, Svetlana
4
Dewani, Prem Prakash
4
Duflo, Esther
4
Herrmann, Andreas
4
Kaiser, Harry M.
4
Loginova, Oksana
4
Pandey, Neeraj
4
Pratiwi, Hana
4
Rosmawati, Pipih
4
Wang, X. Henry
4
Zeng, Chenhang
4
Ailawadi, Kusum L.
3
Aspara, Jaakko
3
Bagchi, Rajesh
3
Banerjee, Abhijit V.
3
Barone, Michael J.
3
Behe, Bridget K.
3
Bijmolt, Tammo H. A.
3
Breugelmans, Els
3
Das, Gopal
3
Dastidar, Surajit Ghosh
3
Dong, Diansheng
3
González-Benito, Óscar
3
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Journal of retailing and consumer services
51
Journal of retailing
26
Journal of business research : JBR
25
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing
14
The international review of retail, distribution and consumer research
14
Journal of marketing research : JMR
13
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
The journal of product & brand management
10
International journal of hospitality management
9
International journal of market research
8
Asia Pacific journal of marketing and logistics
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Gabler Edition Wissenschaft
6
Journal of advertising research
6
Journal of consumer behaviour : an international research review
6
Journal of the Academy of Marketing Science
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Marketing intelligence & planning
5
The IUP journal of marketing management : IJMM
5
European journal of operational research : EJOR
4
Journal of business economics : JBE
4
Journal of consumer marketing
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
The journal of brand management : an international journal
4
The service industries journal
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ECONIS (ZBW)
857
Showing
1
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10
of
857
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1
Why do stores double coupons?
Allen, Beth Elaine
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000813069
Saved in:
2
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
Saved in:
3
The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Gauri, Dinesh K.
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 226-240
Persistent link: https://www.econbiz.de/10003713033
Saved in:
4
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
5
Improving management of multi-sponsor loyalty programmes based on the rewards preferred by consumers
Reinares Lara, Pedro
;
Ponzoa, José Manuel
- In:
Journal of customer behaviour
7
(
2008
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10003726293
Saved in:
6
Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin
;
Yavas, Ugur
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
Saved in:
7
Dynamische Aspekte im Kaufverhalten : die Determinanten von Kaufzeitpunkt, Marken- und Mengenwahl
Ebling, Christine
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003754544
Saved in:
8
Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
Saved in:
9
Decomposing promotional effects with a dynamic structural model of flexible consumption
Chan, Tat
;
Narasimhan, Chakravarthi
;
Zhang, Qin
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 487-498
Persistent link: https://www.econbiz.de/10003756363
Saved in:
10
Predicting premium proneness
Prendergast, Gerard P.
;
Poon, Derek T. Y.
;
Tsang, Alex S. L.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 287-296
Persistent link: https://www.econbiz.de/10003742682
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