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Consumer brand relationships : meaning, measuring, managing
1
International journal of market research
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marketing theory and applications ; 2012=Vol. 23
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
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2
Who "likes" brands? : exploring the characteristics of brand fans on Facebook
Rauschnabel, Philipp
;
Mau, Gunnar
;
Ivens, Björn Sven
- In:
The changing roles of advertising : [extended versions …
,
(pp. 43-54)
.
2013
Persistent link: https://www.econbiz.de/10009773060
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3
Does personality influence price perception? : an empirical study
Scholz, Stefanie
;
Hillebrandt, Isabelle
;
Ivens, Björn Sven
-
2013
Persistent link: https://www.econbiz.de/10009792213
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4
Führt die gemeinsame Währung Euro zu einer Konvergenz der Einzelhandelspreise in Europa? : Ergebnisse einer komparativen Studie
Brambach, Gabriele
;
Ivens, Björn Sven
;
Walser-Luchesi, …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
1
,
pp. 71-93
Persistent link: https://www.econbiz.de/10002767494
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5
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
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