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Konsumentenverhalten
Consumer behaviour
45
Theorie
38
Theory
37
Marktforschung
36
Market research
33
Deutschland
27
Germany
26
Relationship marketing
12
Beziehungsmarketing
11
Brand image
10
Markenimage
10
Brand management
9
Data Mining
9
Markenführung
9
Marketing management
9
Marketingmanagement
9
Russia
9
Data mining
8
Russland
8
Social Web
8
Social web
8
Bibliometrics
7
Bibliometrie
7
Conjoint analysis
7
Conjoint-Analyse
7
Luxury goods
7
Luxusgüter
7
Brand
6
Cluster analysis
6
Cultural identity
6
Direct marketing
6
Direktmarketing
6
Erfolgsfaktor
6
Information behaviour
6
Informationsverhalten
6
Kulturelle Identität
6
Literature review
6
Management information system
6
Management-Informationssystem
6
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Article
31
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13
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25
Aufsatz in Zeitschrift
25
Arbeitspapier
8
Working Paper
8
Graue Literatur
7
Non-commercial literature
7
Aufsatz im Buch
6
Book section
6
Bibliografie enthalten
1
Bibliography included
1
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1
Festschrift
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Hochschulschrift
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English
28
German
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Decker, Reinhold
33
Wagner, Ralf
11
Meißner, Martin
5
Röhle, Matthias
4
Souka, Mohamed
4
Gnibba-Yukawa, Kumiko
3
Löffler, Michael
3
Rump, Markus
3
Wagner, Udo
3
Aliyev, Farhad
2
Bilstein, Nicola
2
Flaswinkel, Anne Mareike
2
Kottemann, Pascal
2
Schimmelpfennig, Heiko
2
Scholz, Sören W.
2
Stummer, Christian
2
Trusov, Michael
2
Urkmez, Taylan
2
Zulauf, Katrin
2
Adam, Nadine
1
Baier, Daniel
1
Beinke, Kai-Stefan
1
Böger, Daniel
1
Cechella, Felipe Schneider
1
Chudziak, Fabian
1
Dico, Beatrice Lo
1
Grimm, Malek Simon
1
Heinzle, Stefanie Lena
1
Hentschel, Dieter
1
Klaus, Martin
1
Kroll, Frank
1
Michler, Oliver
1
Parwoll, Moritz A.
1
Peshkova, Anna
1
Pfeiffer, Jella
1
Salem, Mohammed
1
Schindler, Diana
1
Schneider Cechella, Felipe
1
Scholz, Sören
1
Stumpf, Andreas
1
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Diskussionsarbeit
7
Marketing : ZFP ; journal of research and management
3
Journal of business economics : JBE
2
Journal of international consumer marketing
2
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
2
The journal of brand management : an international journal
2
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Australasian marketing journal
1
Electronic retailing
1
Entscheidungsunterstützung für ökonomische Probleme
1
International journal of automotive technology and management : IJATM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of euromarketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Management review quarterly
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Selected papers of the International Conference on Operations Research : Berlin, August 30 - September 2, 1994
1
The Palgrave Handbook of Sustainable Digitalization for Business, Industry, and Society
1
The international review of retail, distribution and consumer research
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Theorie und Forschung
1
Theorie und Forschung / Wirtschaftswissenschaften
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Working paper / Dialog Marketing Competence Center
1
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ECONIS (ZBW)
44
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Wie viel darf guter Service kosten? : Einkaufsstättenbedingte Preiswahrnehmung im Selbstmedikationsmarkt
Decker, Reinhold
;
Scholz, Sören
-
2004
Persistent link: https://www.econbiz.de/10002609454
Saved in:
2
Instrumentelle Entscheidungsunterstützung im Marketing am Beispiel der Verbundproblematik
Decker, Reinhold
-
2000
Persistent link: https://www.econbiz.de/10001552848
Saved in:
3
Analyse und Simulation des Kaufverhaltens auf Konsumgütermärkten : Konzeption eines modell- und wissensorientierten Systems zur Auswertung von Paneldaten
Decker, Reinhold
-
1994
Persistent link: https://www.econbiz.de/10000374677
Saved in:
4
The spread of mobile commerce : an inter-cultural comparison
Wagner, Ralf
;
Klaus, Martin
-
2009
Persistent link: https://www.econbiz.de/10003911233
Saved in:
5
Direct marketing for best-agers : in dialogue with challenging customers
Parwoll, Moritz A.
;
Wagner, Ralf
- In:
Aging society and its implications for services …
,
(pp. 19-40)
.
2011
Persistent link: https://www.econbiz.de/10008990585
Saved in:
6
Is your perception of "luxury" similar to mine? : a concept made of absolute and relative features
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of euromarketing
24
(
2015
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10011288754
Saved in:
7
Intra-brand image confusion : effects of assortment width on brand image perception
Grimm, Malek Simon
;
Wagner, Ralf
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 446-463
Persistent link: https://www.econbiz.de/10012550333
Saved in:
8
The bidirectionality of buying behavior and risk perception : an exploratory study
Zulauf, Katrin
;
Schneider Cechella, Felipe
;
Wagner, Ralf
- In:
The international review of retail, distribution and …
31
(
2021
)
5
,
pp. 566-590
Persistent link: https://www.econbiz.de/10012697721
Saved in:
9
Intimacy of the Russian upper middle class with luxury fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
10
Cultural influence on luxury value perceptions : collectivist vs. individualist luxury perceptions
Aliyev, Farhad
;
Wagner, Ralf
- In:
Journal of international consumer marketing
30
(
2018
)
3
,
pp. 158-172
Persistent link: https://www.econbiz.de/10011917533
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