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Verhaltensorientierter Ansatz zur Erklärung von Preisreaktionen bei Commodities und Empfehlungen für die Preissetzung auf Commodity-Märkten

Dost, Florian; Wilken, Robert - In: Commodity Marketing : Grundlagen, Besonderheiten, …, (pp. 133-147). 2011

Persistent link: https://www.econbiz.de/10008701318

Worth the price of admission? : the mediating effect of perceived value on ticket purchase intention

Drayer, Joris; Shapiro, Stephen L.; Dwyer, Brendan - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 1, pp. 44-57

Persistent link: https://www.econbiz.de/10011919181

Precision pricing : measuring consumers' willingness to pay accurately

Hofstetter, Reto; Miller, Klaus Matthias - 2009

Persistent link: https://www.econbiz.de/10003874889

Does sport make you happy? : an analysis of the well-being derived from sports participation

Downward, Paul; Rasciute, Simona - In: International review of applied economics 25 (2011) 3, pp. 331-348

Persistent link: https://www.econbiz.de/10009156731

Measuring consumer preferences using conjoint poker

Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156

Persistent link: https://www.econbiz.de/10009511624

Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?

Sichtmann, Christina; Wilken, Robert; Diamantopoulos, … - In: British journal of management : BJM 22 (2011) 4, pp. 628-645

Persistent link: https://www.econbiz.de/10009511987

An alternative approach to the measurement of emotional attachment

Jiménez, Fernando R.; Voss, Kevin E. - In: Psychology & marketing 31 (2014) 5, pp. 360-370

Persistent link: https://www.econbiz.de/10010362507

Brand equity measurement with GfK price challenger

Höfer, Björn; Bosch, Volker - In: Yearbook of marketing and consumer research 5 (2007), pp. 21-39

Persistent link: https://www.econbiz.de/10003747237

Comparing Methods for Measuring Consumer Willingness to Pay for a Basic And Improved Ready Made Soup Product

Grunert, Klaus G. - 2009

Willingness to pay (WTP) for a basic chilled soup product and for an improved, self-heating version was measured by methods experimentally varied according to a 2 3 design, varying the basic m easurement approach (contingent valuation, experimental auction, conjoint analysis) and the use of real...

Persistent link: https://www.econbiz.de/10013155874

Accurately measuring willingness to pay for consumer goods : a meta-analysis of the hypothetical bias

Schmidt, Jonas; Bijmolt, Tammo H. A. - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 499-518

Persistent link: https://www.econbiz.de/10012290969

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