Purpose: The aim of this research is to explore the structural relationship between taste, price fairness, healthiness, and repurchase intention. Healthiness is the moderator when taste and price fairness impacts on repurchase intention. The research subject is McDonald's given the market share...

This study examines the effect of pricing practices and other factors on consumers’ buying behavior in the UAE in the post-Covid-19 era. The focus is on buying from hypermarkets. Other factors such as product quality, the possibility of paying with cards, convenient hypermarket layout, near...