Beck, Adrian; Kerschbamer, Rudolf; Qiu, Jianying; … - 2010
increase the commitment value of proper promises. -- promises ; guilt, trust ; credence goods ; experts ; reciprocity …We examine the influence of guilt and trust on the performance of credence goods markets. An expert can make a promise … to a consumer first, whereupon the consumer can express her trust by paying an interaction price before the expert …