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The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective
Jacobson, Robert; Mizik, Natalie - In: MSI reports : working paper series (2007) 3, pp. 75-103
Persistent link: https://www.econbiz.de/10003579932
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The formation of expected future price : a reference price for forward-looking consumers
Jacobson, Robert - In: Journal of consumer research : JCR ; an … 16 (1990) 4, pp. 420-432
Persistent link: https://www.econbiz.de/10001098520
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Consumerism : search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10000328970
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Consumer evaluations of brand extensions
Aaker, David A.; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784837
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1997
Persistent link: https://www.econbiz.de/10010366609
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Consumerism : search for the consumer interest
Aaker, David A. (ed.); Day, George S. (contributor) - 1978 - 3. ed
Persistent link: https://www.econbiz.de/10000049882