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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...
Persistent link: https://www.econbiz.de/10014478777
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Food craving increases unhealthy food purchases : a study of SNAP households
Thomas, Manoj; Ma, Yu; Gauri, Dinesh Kumar - In: Journal of marketing research 61 (2024) 1, pp. 49-69
Persistent link: https://www.econbiz.de/10014584164
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Halal procurement strategy in the food industry : a focus group discussion
Tieman, Marco; Zakaria, Zalina; Sulaiman, Ainin; Ramli, … - In: International journal of Islamic marketing and branding 5 (2020) 3, pp. 167-180
Persistent link: https://www.econbiz.de/10012512783
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Culture's consequences for purchasing : comparing purchasing job ad requirements from different European countries with cultural models
Stek, Klaas; Zunk, Bernd Markus; Koch, Volker; Schiele, … - In: International journal of procurement management 15 (2022) 3, pp. 305-339
Persistent link: https://www.econbiz.de/10013257033
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Impact of soap advertising and its effectiveness in semi-urban area
Malik, Garima - In: Global journal of business management : GJBM 8 (2014) 2, pp. 99-112
Persistent link: https://www.econbiz.de/10010533372
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The role of brand knowledge in determining sponsorship effectiveness
Donlan, Leah Kathleen - In: Journal of promotion management : JPM 19 (2013) 2, pp. 241-264
Persistent link: https://www.econbiz.de/10009754887
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Predicting advertising execution effectiveness : scale development and validation
Woodside, Arch G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 306-311
Persistent link: https://www.econbiz.de/10011453377
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Double standard : the role of environmental consciousness in green product usage
Lin, Ying-ching; Chang, Chiu-chi Angela - In: Journal of marketing 76 (2012) 5, pp. 125-134
Persistent link: https://www.econbiz.de/10009782916
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Message framing, non-conscious perception and effectiveness in non-profit advertising : contribution by neuromarketing research
Martinez-Levy, Ana C.; Rossi, Dario; Cartocci, Giulia; … - In: International review on public and non-profit marketing 19 (2022) 1, pp. 53-75
Persistent link: https://www.econbiz.de/10013168394
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The role of retargeted advertisements in dealing with deflecting customers and its impact on the online buying process
Mohan, Geetha - In: International journal of internet marketing and … 14 (2020) 4, pp. 417-432
Persistent link: https://www.econbiz.de/10012512670