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Konsumentenverhalten
Automotive industry
12,184
Kfz-Industrie
12,183
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4,939
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4,908
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3,705
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844
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823
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796
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792
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776
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773
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769
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768
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758
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Herrmann, Andreas
12
Neslin, Scott A.
12
Verhoef, Peter C.
12
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10
Jerath, Kinshuk
10
Linn, Joshua
10
Muehlegger, Erich
10
Sallee, James M.
9
Schramm-Klein, Hanna
9
Steinmann, Sascha
9
Frasquet Deltoro, Marta
8
Fullerton, Don
8
Gan, Li
8
Hoekstra, Mark
8
Li, Shanjun
8
Puller, Steven L.
8
Shankar, Venkatesh
8
Silva-Risso, Jorge M.
8
West, Jeremy
8
Heitmann, Mark
7
Wagner, Gerhard
7
Zielke, Stephan
7
Anderson, Soren T.
6
Busse, Meghan R.
6
Chen, Ying-Ju
6
Huber, Frank
6
Knittel, Christopher R.
6
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6
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6
Netessine, Serguei
6
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6
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6
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5
Breugelmans, Els
5
Dennis, Charles
5
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5
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5
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2
Gottfried Wilhelm Leibniz Universität Hannover
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Center of Market Oriented Product and Production Management
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Chambre de commerce et d'industrie de Paris
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Commerz Finanz GmbH <München>
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Consumer and Corporate Affairs, Canada
1
Department of Budget and Management
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Ecole Normale Supérieure de Cachan
1
Eric Cuvillier <Firma>
1
European University Institute / Department of Economics
1
Fact Finding Committee on Highways, Streets and Bridges, State of Montana
1
Frankreich / Sénat
1
Groupe d'Études et de Recherches Permanent sur l'Industrie et les Salariés de l'Automobile
1
IAA <53, 1989, Frankfurt am Main>
1
INFRAS
1
Institut für Transportwirtschaft und Logistik <Wien>
1
RWTH Aachen
1
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1
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1
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1
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1
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1
Vereinigung Schweizerischer Verkehrsingenieure
1
Witzenhäuser Konferenz <18, 2010, Witzenhausen>
1
Zentrum für Empirische Forschung
1
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Journal of retailing and consumer services
100
Journal of business research : JBR
36
Journal of retailing
29
The international review of retail, distribution and consumer research
24
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Working paper / National Bureau of Economic Research, Inc.
17
International journal of retail & distribution management
16
NBER Working Paper
16
NBER working paper series
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of retail and distribution management
15
European journal of operational research : EJOR
13
Technological forecasting & social change : an international journal
13
SpringerLink / Bücher
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing
11
International journal of electronic marketing and retailing : IJEMR
10
International journal of consumer studies
9
International journal of production research
9
Journal of marketing research : JMR
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Research in transportation economics
9
International journal of industrial organization
8
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
Marketing intelligence & planning
8
Marketing letters : a journal of research in marketing
8
Energy economics
7
Information systems research : ISR
7
International journal of automotive technology and management : IJATM
7
Journal of marketing channels : ... distribution systems, strategy, and management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Asia Pacific journal of marketing and logistics
6
Cogent business & management
6
Discussion paper / Tinbergen Institute
6
International journal of production economics
6
Journal of international consumer marketing
6
Manufacturing & service operations management : M & SOM
6
Marketing : ZFP ; journal of research and management
6
Multichannel-Management
6
Psychology & marketing
6
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ECONIS (ZBW)
1,684
EconStor
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1
Nutzung von elektronischen Marktplätzen im Hersteller-Distributionssystem : dargestellt am Beispiel des Automobilvertriebs
Heinemann, Jens Holger
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003473997
Saved in:
2
Vertriebssysteme im Automobilhandel : strategische Möglichkeiten von Hersteller und Importeur zur Gestaltung des Kontakts zum Endkunden
Methner, Michael
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001700887
Saved in:
3
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
Saved in:
4
Price advertising by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
5
Multilevel marketing : optimizing marketing effectiveness for high-involvement goods in the automotive industry
Niemand, Thomas
;
Kraus, Sascha
;
Mather, Sophia
; …
- In:
International entrepreneurship and management journal
16
(
2020
)
4
,
pp. 1367-1392
Persistent link: https://www.econbiz.de/10012310738
Saved in:
6
Die Nutzung des Internets bei extensiven Kaufentscheidungen im Multi-Channel-Vertrieb : eine kaufprozessphasenübergreifende Analyse
Hetzel, Michael
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003809835
Saved in:
7
Kundenreaktionen auf Steuerungsmaßnahmen in Mehrkanalsystemen : eine experimentelle Untersuchung am Beispiel des Versandhandels
Schulten, Matthias Bernhard
-
2008
Persistent link: https://www.econbiz.de/10003820490
Saved in:
8
Wechselwirkungen im Multi-Channel-Vertrieb : empirische Ergebnisse und Erkenntnisse zum Konsumentenverhalten in Mehrkanalsystemen des Handels
Baal, Sebastian van
;
Hudetz, Kai
-
2006
Persistent link: https://www.econbiz.de/10003598747
Saved in:
9
Kundenkontakte und Kundenkontaktsequenzen im Multi Channel Marketing : Ausprägungen, Determinanten und Wirkungen
Steinmann, Sascha
-
2011
-
1. Auflage
Persistent link: https://www.econbiz.de/10008652908
Saved in:
10
Mapping customer journeys in multichannel decision-making
Wolny, Julia
;
Charoensuksai, Nipawan
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010385967
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