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Konsumentenverhalten
Personalmanagement
21,695
Human Resource Management
21,679
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12,250
Diversity Management
7,068
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6,898
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1,621
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1,595
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1,590
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1,472
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1,472
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1,432
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1,391
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1,375
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1,372
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1,363
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1,362
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1,224
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1,224
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1,216
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Hruschka, Harald
16
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10
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10
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9
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8
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8
Holbrook, Morris B.
8
Kamakura, Wagner A.
8
Viswanathan, Madhu
8
Du, Rex Yuxing
7
Herrmann, Andreas
7
Homburg, Christian
7
Moutinho, Luiz
7
Canniford, Robin
6
Dahl, Darren W.
6
Fischer, Eileen
6
Fitchett, James
6
Hawkins, Del I.
6
Ozanne, Julie L.
6
Schwarzkopf, Stefan
6
Tadajewski, Mark
6
Walsh, Gianfranco
6
Wiedmann, Klaus-Peter
6
Arsel, Zeynep
5
Bearden, William O.
5
Berndt, Ralph
5
Davis, Brennan
5
Eisend, Martin
5
Grunert, Klaus G.
5
Gröppel-Klein, Andrea
5
Kozinets, Robert V.
5
Lynch, John G.
5
Mothersbaugh, David L.
5
Scheck, Christine
5
Zaltman, Gerald
5
Bagozzi, Richard P.
4
Balderjahn, Ingo
4
Behrens, Gerold
4
Bradlow, Eric T.
4
Bronnenberg, Bart J.
4
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European Marketing Academy
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IGI Global
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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Advertising Research Foundation
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1
American Council on Consumer Interests
1
American Economic Association
1
Association for Consumer Research
1
Association for Consumer Research (U.S.)
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
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Association for the Study of the Grants Economy, New Orleans, 27.12.1971
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Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Brookings Institution
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Bundesanstalt für Arbeitsschutz und Arbeitsmedizin
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1
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Deutsche Bundespost / Postdienst
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1
Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
Eurasia Business and Economics Society / Conference <21., 2017, Rom>
1
Euromonitor International Plc <London>
1
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Journal of marketing research : JMR
64
Journal of business research : JBR
35
Qualitative market research : an international journal
29
International journal of market research : JMRS ; the journal of the Market Research Society
19
Journal of marketing management : MM
19
Marketing letters : a journal of research in marketing
16
Journal of retailing and consumer services
15
International journal of market research
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Gabler Edition Wissenschaft
13
International journal of wine business research : IJWBR
13
Journal of consumer behaviour : an international research review
12
Psychology & marketing
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of the Academy of Marketing Science
11
Consumer goods Europe
10
International journal of consumer studies
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
SpringerLink / Bücher
10
The marketing review
10
Journal of economic psychology : research in economic psychology and behavioral economics
9
Marketing : ZFP ; journal of research and management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing theory
8
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
European journal of marketing : EJM
7
Journal of fashion marketing and management
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
The journal of brand management : an international journal
7
Amfiteatru economic : an economic and business research periodical
6
European journal of operational research : EJOR
6
Journal of business economics : JBE
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
The international review of retail, distribution and consumer research
6
Cogent business & management
5
Discussion paper / Tinbergen Institute
5
European journal of marketing
5
Europäische Hochschulschriften / 5
5
Handbook of consumer psychology
5
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ECONIS (ZBW)
1,671
EconStor
6
OLC EcoSci
3
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1
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1,680
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1
Experience the message : how experiential marketing is changing the brand world
Lenderman, Max
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10003463228
Saved in:
2
The consumer experience and the absorbing story
Söderlund, Magnus
;
Sagfossen, Sofie
- In:
Nordic journal of business : NJB
64
(
2015
)
2
,
pp. 103-118
Persistent link: https://www.econbiz.de/10011503374
Saved in:
3
How experience variety shapes postpurchase product evaluation
Etkin, Jordan
;
Sela, Aner
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
Saved in:
4
An empirical examination of customer experience co-creation model in banking self service technologies
Agrawal, Amit Kumar
;
Nagendra, Asha
;
Divekar, Rajiv
; …
- In:
International journal of business information systems : …
29
(
2018
)
2
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011980273
Saved in:
5
"Everyone was wasted"! : insights from adolescents' alcohol experience narratives
Knox, Kathy
;
Schmidtke, David James
;
Dietrich, Timo
; …
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10011615400
Saved in:
6
Customer-customer interactions (CCIs) at conferences : an identity approach
Wei, Wei
;
Lu, Ying
;
Miao, Li
;
Cai, Liping A.
;
Wang, Chen-ya
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 154-170
Persistent link: https://www.econbiz.de/10011642671
Saved in:
7
The dark side of experience-seeking mall shoppers
Rosenbaum, Mark
;
Losada Otalora, Mauricio
;
Contreras …
- In:
International journal of retail & distribution management
44
(
2016
)
12
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10011643927
Saved in:
8
How to manage the online experience concerning transactional and experimental customers: case of e-fashion sector
Castro-Lopez, Adrian
;
Vázquez Casielles, Rodolfo
; …
- In:
Journal of business economics and management
20
(
2019
)
3
,
pp. 595-617
customers. The study also develops a model that incorporates the direct and indirect effect of e-service
experiences
on …
Persistent link: https://www.econbiz.de/10012175766
Saved in:
9
Modeling event attendees'
experiences
during customer-customer encounters (CCEs)
Wei, Wei
;
Miao, Li
;
Cai, Liping A.
;
Adler, Howard
- In:
International journal of contemporary hospitality management
29
(
2017
)
8
,
pp. 2085-2102
Persistent link: https://www.econbiz.de/10011783565
Saved in:
10
How the intention to share can undermine enjoyment : photo-taking goals and evaluation of
experiences
Barasch, Alixandra
;
Zauberman, Gal
;
Diehl, Kristin
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10011844175
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