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Examining loss aversion for quality versus loss aversion for price
Sivakumar, K. - In: Journal of marketing theory and practice 19 (2011) 3, pp. 317-324
Persistent link: https://www.econbiz.de/10009243280
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Effect of customer participation on service outcomes : the moderating role of participation readiness
Dong, Beibei; Sivakumar, K.; Evans, Kenneth R.; Zou, … - In: Journal of service research : JSR 18 (2015) 2, pp. 160-176
Persistent link: https://www.econbiz.de/10011283711
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Relationships among time orientation, consumer innovativeness, and innovative behavior : the moderating role of product characteristics
Karande, Kiran; Merchant, Altaf; Sivakumar, K. - In: AMS review : official publication of the Academy of … 2 (2012) 2/4, pp. 108-125
Persistent link: https://www.econbiz.de/10009717334
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Recovering coproduced service failures : antecedents, consequences, and moderators of locus of recovery
Dong, Beibei; Sivakumar, K.; Evans, Kenneth R.; Zou, … - In: Journal of service research : JSR 19 (2016) 3, pp. 291-306
Persistent link: https://www.econbiz.de/10011665411
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Patterns of product improvements and customer response
Sivakumar, K.; Feng, Cong - In: Journal of business research : JBR 104 (2019), pp. 27-43
Persistent link: https://www.econbiz.de/10012104895
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Customer participation in services : domain, scope, and boundaries
Dong, Beibei; Sivakumar, K. - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 944-965
Persistent link: https://www.econbiz.de/10011779550
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Reverse contagion : role of empathy, narrative appeal, and intensity of previous misbehavior
Jayasimha, K. R.; Srivastava, Himanshu Shekhar; … - In: Journal of consumer marketing 41 (2024) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10014471211
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Addressing customer misbehavior contagion in access-based services
Srivastava, Himanshu Shekhar; Jayasimha, K. R.; … - In: The journal of services marketing 36 (2022) 6, pp. 849-861
Persistent link: https://www.econbiz.de/10013407609