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Receptivity of young Chinese to American and global brands : psychological underpinnings
Lysonski, Steven - In: The journal of consumer marketing 31 (2014) 4, pp. 250-262
Persistent link: https://www.econbiz.de/10010416706
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How offshore outsourcing is perceived : why do some consumers feel more threatened?
Durvasula, Srinivas; Lysonski, Steven - In: Journal of international consumer marketing 21 (2009) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10003890673
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Diagnosing service quality in retailing : the case of Singapore
Durvasula, Srinivas; Lysonski, Steven - In: Journal for international business and entrepreneurship … 5 (2010) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10008688747
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Money, money, money : how do attitudes toward money impact vanity and materialism? ; the case of young Chinese consumers
Durvasula, Srinivas; Lysonski, Steven - In: The journal of consumer marketing 27 (2010) 2/3, pp. 169-179
Persistent link: https://www.econbiz.de/10003987447
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Consumer decision making styles in retailing : evolution of mindsets and psychological impacts
Lysonski, Steven; Durvasula, Srinivas - In: The journal of consumer marketing 30 (2013) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10009722347
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Nigeria in transition : acculturation to global consumer culture
Lysonski, Steven; Durvasula, Srinivas - In: The journal of consumer marketing 30 (2013) 6, pp. 493-508
Persistent link: https://www.econbiz.de/10010227347
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Evidence of a secular trend in attitudes towards the macro marketing environment in India : pre and post economic liberalization
Lysonski, Steven; Durvasula, Srinivas; Madhavi, A. D. - In: The journal of consumer marketing 29 (2012) 7, pp. 532-544
Persistent link: https://www.econbiz.de/10009681480
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Finding cross-national consistency : use of G-theory to validate acculturation to global consumer culture measure
Durvasula, Srinivas; Lysonski, Steven - In: Journal of global marketing 29 (2016) 1/5, pp. 57-70
Persistent link: https://www.econbiz.de/10011654055