Evidence of a secular trend in attitudes towards the macro marketing environment in India : pre and post economic liberalization
Steven Lysonski and Srinivas Durvasula; A. D. Madhavi
| Year of publication: |
2012
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|---|---|
| Authors: | Lysonski, Steven ; Durvasula, Srinivas ; Madhavi, A. D. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 7, p. 532-544
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| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Meinung | Opinion | Wirtschaftsliberalismus | Economic liberalism | Indien | India | 1990-2009 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009681480